SayPro Tasks to Be Done – February Week 1
Focus: Campaign Brainstorming & Audience Research
Platform Area: SayPro Website – Campaign Planning Section
Objective for Week 1:
To kick off February’s digital and field activations by conducting focused brainstorming sessions, carrying out audience research, and updating the SayPro Website’s Campaign Planning Section with new strategic insights and planning content.
1. Campaign Brainstorming
Goal: Generate ideas and themes for February’s primary campaign(s) that align with SayPro’s objectives, target audience needs, and social impact calendar.
Tasks:
| Task | Description | Owner | Deadline |
|---|---|---|---|
| Internal brainstorming session | Hold a virtual or in-person ideation session with the creative, digital, and program teams. | Campaign Lead | Feb 2 |
| Idea board setup | Use tools like Miro, Notion, or Google Docs to collect ideas. | Creative Team | Feb 2 |
| Align with strategic themes | Ensure ideas support monthly goals (e.g., youth empowerment, digital literacy). | Strategy Manager | Feb 3 |
| Select core campaign direction | Finalize 1–2 campaign ideas for deeper development. | Campaign Lead & Director | Feb 4 |
2. Audience Research
Goal: Gather data to define and understand the campaign’s priority audience segments.
Tasks:
| Task | Description | Owner | Deadline |
|---|---|---|---|
| Review past campaign data | Analyze prior reach, engagement, and feedback. | Analytics Team | Feb 3 |
| Conduct mini-surveys or polls | Deploy digital forms to gauge audience needs/preferences. | Comms Team | Feb 5 |
| Build or refine audience personas | Identify age, location, digital habits, and motivations. | M&E or Research Officer | Feb 6 |
| Document research insights | Create a summary slide or PDF for use in planning docs. | Research Lead | Feb 6 |
3. SayPro Website – Campaign Planning Section
Goal: Update the Campaign Planning Section on the SayPro website to reflect February’s planning progress, audience insights, and early campaign concepts.
Tasks:
| Task | Description | Owner | Deadline |
|---|---|---|---|
| Draft campaign concept text | Short, SEO-friendly copy introducing February’s campaign theme. | Content Writer | Feb 6 |
| Add audience insights summary | Post anonymized research findings and campaign goals. | Web Content Team | Feb 6 |
| Upload planning documents (PDF or links) | Make internal and stakeholder-friendly resources accessible. | Web Admin | Feb 7 |
| Enable internal access and version control | Ensure SayPro staff can edit and update via CMS or Google Drive. | IT/Web Manager | Feb 7 |
Deliverables by End of Week 1 (February 1–7):
- Completed brainstorming idea board
- Finalized campaign concept selection document
- Audience research summary report (PDF/Slides)
- Updated SayPro Website (Campaign Planning Section)
- Overview of campaign theme
- Audience insights
- Planning document links
- Early timeline or Gantt chart preview (optional)
Recommended Tools
- Google Docs/Sheets – Brainstorming, tracking ideas
- Typeform / Google Forms – Quick audience polls
- Figma / Canva – Visual concepts or moodboards
- SayPro CMS / Website Editor – Web section updates
- Notion / Trello / Asana – Weekly task coordination
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