SayPro Target Audience

SayPro Information and Targets Required for the Quarter

 Target Audience: Define Top 3 Customer Personas on SayPro CRM

To ensure strategic alignment and effective engagement across all SayPro programs, campaigns, and services, the following three core customer personas should be defined and regularly updated in the CRM system.

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Persona 1: Youth Job-Seeker (Primary Persona)

Attribute	Description
Name	Aspiring Achiever Aphiwe
Age Group	18–24 years
Location	Urban & peri-urban areas (e.g., Johannesburg, Durban, Cape Town)
Education Level	Completed high school; pursuing or completed tertiary education
Employment Status	Unemployed or underemployed
Digital Access	Smartphone user, active on WhatsApp, Facebook, Instagram
Key Needs	Digital skills training, CV building, job placement, interview prep
Programs of Interest	SayPro Career Hub, Online Training Modules, Internship Opportunities
Challenges	Lack of work experience, poor internet access, limited career guidance
CRM Tags	Youth, Job-seeker, Skills_Training, Unemployed

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 Persona 2: Early-Stage Entrepreneur

Attribute	Description
Name	Hustling Hopeful Hlomla
Age Group	25–35 years
Location	Township and rural areas (e.g., Eastern Cape, Limpopo, Mpumalanga)
Education Level	Matriculated or some tertiary education
Employment Status	Self-employed or aspiring entrepreneur
Digital Access	Owns smartphone, moderate digital skills, uses WhatsApp & TikTok for business
Key Needs	Business planning, funding access, marketing tools, mentorship
Programs of Interest	SayPro Entrepreneurship Bootcamp, Financial Literacy Training
Challenges	Capital constraints, limited mentorship, informal business structure
CRM Tags	Entrepreneur, Startup, Financial_Literacy, Business_Training

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 Persona 3: Female Community Leader / Volunteer

Attribute	Description
Name	Community Champion Cynthia
Age Group	30–45 years
Location	Rural & semi-rural regions (e.g., North West, Free State)
Education Level	Secondary education or diploma-level qualification
Employment Status	Employed part-time or works with a community-based organization
Digital Access	Basic digital access, mostly via WhatsApp or shared devices
Key Needs	Community mobilization support, training materials, youth empowerment tools
Programs of Interest	SayPro Facilitator Toolkit, Health & Rights Awareness Campaigns
Challenges	Digital literacy, limited transport, multitasking family/work commitments
CRM Tags	Community_Leader, Women_Empowerment, Rural, Facilitator

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 Quarterly Target Requirements for Personas

Persona	Engagement Target (Quarter)	Conversion Goal	Data Update Frequency
Youth Job-Seeker	10,000 sign-ups on SayPro App	2,500 enrolled in skills modules	Bi-weekly updates in CRM
Early-Stage Entrepreneur	3,500 outreach via WhatsApp	1,000 registered for bootcamp	Monthly check-in on progress
Female Community Leader	1,000 onboarded via fieldwork	300 active in training programs	Monthly feedback via facilitators

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 Next Steps in SayPro CRM

1. Tag and Segment Users: Assign each profile to a persona group using CRM tags.
2. Set Automations: Configure targeted messages and follow-ups based on persona behaviors.
3. Collect Ongoing Data: Use SayPro surveys, forms, and WhatsApp check-ins to enrich profiles.
4. Dashboard Tracking: Create a CRM dashboard to monitor progress against quarterly goals.