SayPro Engagement KPI

SayPro Information and Targets Required for the Quarter

 Engagement KPI: 1,000 Interactions (On/Offline) for February

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 Objective:

To ensure strong community engagement, SayPro aims to achieve at least 1,000 meaningful interactions with target audiences across both online platforms and offline touchpoints during the month of February.

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 Engagement KPI Breakdown

Engagement Type	Target Volume	Examples / Activities	Tracking Method
Online Interactions	600	Social media comments, likes, shares, WhatsApp replies, form fills	SayPro Social Dash, WhatsApp CRM
Offline Interactions	400	Event attendance, registrations, survey responses, in-person Q&A	SayPro Event Tracker, Attendance Log

Total Required Interactions (Feb): 1,000

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 Weekly Interaction Targets (February)

Week	Target Interactions	Suggested Activities
Week 1	200	Campaign teaser posts, WhatsApp engagement, outreach calls
Week 2	250	Online registration push, 1 mini event/workshop
Week 3	300	Main activation campaign (physical + virtual)
Week 4	250	Feedback collection, online challenges, follow-ups

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 Key Channels and Tools to Use

Online Tools:

• SayPro Website – forms, pop-ups, CTA buttons
• WhatsApp Business – 2-way communication, auto-replies
• Facebook & Instagram – polls, comments, DMs, likes
• Email Campaigns – replies and link clicks tracked via SayPro CRM

Offline Tools:

• Event sign-in sheets
• Printed feedback forms
• QR code scans
• Street team outreach logs

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 Measurement & Reporting

Metric	Tool / Source	Frequency
Daily interaction count	SayPro CRM / Analytics Sheets	Daily
Event attendance logs	SayPro Event Management Portal	After each event
Social media engagement metrics	Meta Business Suite, Hootsuite	Weekly summary
WhatsApp conversations	WhatsApp Business API	End of week
Form responses & sign-ups	Google Forms / SayPro Surveys	Rolling tally

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 Action Steps for February:

1.  Assign ownership: Allocate team leads for digital and field engagement.
2.  Schedule content and activities: Align calendar with campaign phases.
3.  Promote consistently: Use short calls to action and incentives (e.g., “Complete our form to win a data voucher!”).
4.  Track daily: Update dashboard to stay on course.
5.  Evaluate weekly: Adjust strategies to fill gaps before month-end.