SayPro is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. SayPro works across various Industries, Sectors providing wide range of solutions.
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SayPro Information and Targets Required for the Quarter
Retention KPI: 25% of Engaged Customers Return for the Next SayPro Event
Objective:
To retain at least 25% of previously engaged or registered participants by motivating them to attend subsequent SayPro events, workshops, or campaigns within the same quarter.
This KPI supports:
Stronger program loyalty and recurring engagement
Lower acquisition costs (returning customers are easier to convert)
Better impact measurement for SayPro’s ongoing community value
Quarterly Retention Target Overview
Metric
Target Value
Previous Event Attendees (February)
1,000 individuals
Minimum Returning Participants
250 (25% retention)
Channels to Re-engage
WhatsApp, Email, SMS, Phone, In-person
Retention Flow Timeline (Example)
Week
Action
Purpose
Week 4 (Feb)
Send post-event thank-you + teaser for next event
Build continuity
Week 1 (Mar)
Launch early access invites & reminders
Priority access drives retention
Week 2 (Mar)
Personalized messages to past attendees
Warm outreach = higher return likelihood
Week 3 (Mar)
Quick feedback loop + community reactivation
Keep conversation ongoing
Retention Funnel Example
Stage
Number of People
% Conversion
Attended February Event
1,000
100%
Invited to March Event
800 (via CRM tag)
80%
Confirmed Interest (RSVP)
400
40%
Actually Attended March Event
260
26% ✅
Strategies to Achieve 25% Retention Rate
Tactic
Description / Tools Used
CRM Tagging for Follow-Up
Use SayPro CRM to flag past attendees for retargeting
Event-Based Loyalty Campaigns
e.g., “Attend 2 events, get a SayPro gift pack”
Community WhatsApp Broadcasts
Personalized reminders and RSVP requests
Post-event Poll + RSVP Combo
“Did you enjoy this session? Click here to pre-book!”
Incentivized Referrals for Returnees
Bring a friend next time and earn recognition / data
Monitoring Retention Progress
Indicator
Tool / Source
Update Frequency
% of returning participants
SayPro Event Dashboard / CRM
Weekly
Attendance list cross-check
Manual or automated in Excel
After each event
RSVP re-engagement response rate
WhatsApp or Email follow-ups
Rolling basis
Repeat survey respondent ID match
SayPro Feedback Forms
Monthly
Retention Personas to Prioritize
Youth actively involved in workshops (typically high repeat interest)
Community facilitators / volunteers (engaged and influential)
Entrepreneurs who attended business sessions (seek continuous learning)
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