SayPro Content Brief Template
Campaign Name: [Insert Campaign Name]
Influencer: [Influencer Name]
Date Issued: [Insert Date]
Campaign Duration: [Insert Start Date] – [Insert End Date]
Brand Contact: [Brand Representative Name]
Contact Email: [Email Address]
Phone Number: [Phone Number]
1. Campaign Overview
Provide a brief summary of the campaign’s purpose, goals, and target audience.
Campaign Purpose/Goal:
- [e.g., Increase brand awareness, drive traffic to website, promote new product, etc.]
Target Audience:
- [Demographic details: age, gender, location, interests, etc.]
Key Message/Theme:
- [Core message of the campaign. What are we trying to communicate to the audience? Example: “Introducing SayPro’s eco-friendly product line.”]
2. Content Requirements
Provide detailed instructions on the type of content required for the campaign.
Content Format:
- [e.g., Instagram Post, Instagram Story, YouTube Video, Blog Post, TikTok Video, etc.]
Content Style:
- [e.g., Fun and engaging, professional and polished, casual and conversational, educational, etc.]
Visual Guidelines:
- [e.g., Colors to be used, fonts, logo usage, background preferences, etc.]
- [Attach brand guidelines or a link to any visual assets (logos, photos, etc.)]
Tone and Voice:
- [e.g., Friendly, inspirational, authoritative, humorous, etc.]
Key Points to Include:
- [List the essential points that need to be covered in the content. Example: “Mention the product’s eco-friendly packaging.”]
- [Include any calls-to-action (CTA) required in the content. Example: “Use the code SAYPRO10 for a 10% discount.”]
3. Posting Guidelines
Provide clear instructions about when and how the content should be shared.
Post Date/Time:
- [Insert date and time (or range of dates) when content should be posted.]
Hashtags to Use:
- [List required and optional hashtags for the campaign. Example: #SayProStyle #EcoFriendly]
Tagging Requirements:
- [Specify the social media handles that must be tagged in the content. Example: “@SayProBrand on Instagram”]
Disclosures:
- [Make sure to remind the influencer about compliance with regulations. Example: “Please include #ad or #sponsored when posting.”]
4. Deliverables and Deadlines
Clarify the deliverables expected and the timeline for submission.
Content Draft Submission Deadline:
- [Date when influencer needs to submit drafts to SayPro for approval.]
Final Content Submission Deadline:
- [Date by which final, approved content must be posted.]
Approval Process:
- [Explain how content should be submitted for approval and the expected turnaround time from SayPro.]
5. Brand Guidelines
Provide any important brand-specific guidelines the influencer needs to follow.
Logo Usage:
- [Explain how the logo should be used, including any spacing and color guidelines.]
Brand Colors:
- [List the official brand colors to be used in the content.]
Font Usage:
- [List the official fonts and when/how they should be used.]
Photography Style:
- [Describe the preferred style of photography or video (e.g., bright and airy, dark and moody, natural light only, etc.)]
Content Approvals:
- [Specify who will be approving the content at SayPro (e.g., Marketing Team, Creative Director).]
6. Compensation and Payment Terms
Clarify how compensation will be handled.
Compensation:
- [Specify the amount to be paid for the influencer’s involvement in the campaign.]
Payment Structure:
- [Outline payment terms (e.g., upfront payment, after content posting, or based on performance).]
7. Performance Metrics and Reporting
Provide guidance on how performance will be tracked.
Key Performance Indicators (KPIs):
- [e.g., Engagement rate (likes, comments, shares), click-through rate, conversion rates, sales generated, etc.]
Reporting:
- [Specify how and when the influencer should report campaign performance (e.g., weekly engagement summary, analytics report).]
8. Additional Notes and Considerations
Include any other details or special instructions for the campaign.
Additional Instructions:
- [Any extra instructions related to the influencer’s content creation process, such as if they need to mention a specific feature of the product or follow a particular format.]
Potential Collaboration Extension:
- [If this is a test campaign, mention the possibility of future collaborations based on performance.]
Approved by:
- [SayPro Representative Name, Title, Signature]
Influencer Confirmation:
- [Influencer Name, Signature]
This Content Brief Template is designed to ensure a smooth collaboration between SayPro and influencers by outlining all the necessary details for content creation, approval, and performance expectations. By using this template, both parties will have a clear understanding of the campaign goals, deadlines, and requirements, helping to ensure a successful partnership and campaign execution.
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