SayPro Content Brief Template

SayPro Content Brief Template

---

Campaign Name: [Insert Campaign Name]
Influencer: [Influencer Name]
Date Issued: [Insert Date]
Campaign Duration: [Insert Start Date] – [Insert End Date]
Brand Contact: [Brand Representative Name]
Contact Email: [Email Address]
Phone Number: [Phone Number]

---

1. Campaign Overview

Provide a brief summary of the campaign’s purpose, goals, and target audience.

Campaign Purpose/Goal:

• [e.g., Increase brand awareness, drive traffic to website, promote new product, etc.]

Target Audience:

• [Demographic details: age, gender, location, interests, etc.]

Key Message/Theme:

• [Core message of the campaign. What are we trying to communicate to the audience? Example: “Introducing SayPro’s eco-friendly product line.”]

---

2. Content Requirements

Provide detailed instructions on the type of content required for the campaign.

Content Format:

• [e.g., Instagram Post, Instagram Story, YouTube Video, Blog Post, TikTok Video, etc.]

Content Style:

• [e.g., Fun and engaging, professional and polished, casual and conversational, educational, etc.]

Visual Guidelines:

• [e.g., Colors to be used, fonts, logo usage, background preferences, etc.]
• [Attach brand guidelines or a link to any visual assets (logos, photos, etc.)]

Tone and Voice:

• [e.g., Friendly, inspirational, authoritative, humorous, etc.]

Key Points to Include:

• [List the essential points that need to be covered in the content. Example: “Mention the product’s eco-friendly packaging.”]
• [Include any calls-to-action (CTA) required in the content. Example: “Use the code SAYPRO10 for a 10% discount.”]

---

3. Posting Guidelines

Provide clear instructions about when and how the content should be shared.

Post Date/Time:

• [Insert date and time (or range of dates) when content should be posted.]

Hashtags to Use:

• [List required and optional hashtags for the campaign. Example: #SayProStyle #EcoFriendly]

Tagging Requirements:

• [Specify the social media handles that must be tagged in the content. Example: “@SayProBrand on Instagram”]

Disclosures:

• [Make sure to remind the influencer about compliance with regulations. Example: “Please include #ad or #sponsored when posting.”]

---

4. Deliverables and Deadlines

Clarify the deliverables expected and the timeline for submission.

Content Draft Submission Deadline:

• [Date when influencer needs to submit drafts to SayPro for approval.]

Final Content Submission Deadline:

• [Date by which final, approved content must be posted.]

Approval Process:

• [Explain how content should be submitted for approval and the expected turnaround time from SayPro.]

---

5. Brand Guidelines

Provide any important brand-specific guidelines the influencer needs to follow.

Logo Usage:

• [Explain how the logo should be used, including any spacing and color guidelines.]

Brand Colors:

• [List the official brand colors to be used in the content.]

Font Usage:

• [List the official fonts and when/how they should be used.]

Photography Style:

• [Describe the preferred style of photography or video (e.g., bright and airy, dark and moody, natural light only, etc.)]

Content Approvals:

• [Specify who will be approving the content at SayPro (e.g., Marketing Team, Creative Director).]

---

6. Compensation and Payment Terms

Clarify how compensation will be handled.

Compensation:

• [Specify the amount to be paid for the influencer’s involvement in the campaign.]

Payment Structure:

• [Outline payment terms (e.g., upfront payment, after content posting, or based on performance).]

---

7. Performance Metrics and Reporting

Provide guidance on how performance will be tracked.

Key Performance Indicators (KPIs):

• [e.g., Engagement rate (likes, comments, shares), click-through rate, conversion rates, sales generated, etc.]

Reporting:

• [Specify how and when the influencer should report campaign performance (e.g., weekly engagement summary, analytics report).]

---

8. Additional Notes and Considerations

Include any other details or special instructions for the campaign.

Additional Instructions:

• [Any extra instructions related to the influencer’s content creation process, such as if they need to mention a specific feature of the product or follow a particular format.]

Potential Collaboration Extension:

• [If this is a test campaign, mention the possibility of future collaborations based on performance.]

---

Approved by:

• [SayPro Representative Name, Title, Signature]

Influencer Confirmation:

• [Influencer Name, Signature]

---

This Content Brief Template is designed to ensure a smooth collaboration between SayPro and influencers by outlining all the necessary details for content creation, approval, and performance expectations. By using this template, both parties will have a clear understanding of the campaign goals, deadlines, and requirements, helping to ensure a successful partnership and campaign execution.