SayPro Partner Evaluation Template

Partner Evaluation Template

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Partner Name:
[Insert Partner Name]

Evaluation Date:
[Insert Date]

Evaluator(s):
[Insert Evaluator Name(s)]

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1. Audience Alignment

• Target Audience Compatibility:
  How well does the partner’s target audience align with ours?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Audience Demographics:
  Does the partner’s audience share similar demographics (age, location, income level, etc.)?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Audience Engagement:
  How engaged is the partner’s audience (e.g., social media activity, community involvement)?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:

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2. Brand Values and Mission Alignment

• Shared Values:
  Does the partner’s brand share similar core values and beliefs?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Brand Mission Compatibility:
  How closely does the partner’s mission statement align with our own goals and purpose?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Reputation & Ethical Standards:
  How does the partner’s reputation align with our ethical standards (e.g., sustainability, social responsibility)?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:

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3. Market Position and Competitiveness

• Brand Strength:
  How strong and established is the partner’s brand in the market?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Market Share and Influence:
  What is the partner’s position in the market (dominant, growing, niche)?
  [ ] Dominant | [ ] Growing | [ ] Niche | [ ] Weak
  Additional Comments:
• Industry Recognition:
  Does the partner have any industry awards, accolades, or significant recognition?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:

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4. Strategic Fit

• Business Goals Alignment:
  Does the partner’s business strategy align with ours?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Collaboration Potential:
  How well do we think our companies can collaborate on products, services, or marketing initiatives?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Mutual Benefits:
  What is the potential for mutual benefits from this partnership (brand awareness, sales growth, etc.)?
  [ ] High | [ ] Medium | [ ] Low | [ ] None
  Additional Comments:

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5. Financial and Operational Considerations

• Financial Stability:
  Is the partner financially stable and capable of supporting the partnership?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Operational Synergy:
  How well do the operational aspects of the two brands align (e.g., supply chain, production capacity)?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:
• Marketing & Distribution Channels:
  Does the partner have strong marketing or distribution channels that would benefit the co-branding partnership?
  [ ] Excellent | [ ] Good | [ ] Average | [ ] Poor
  Additional Comments:

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6. Risk Assessment

• Reputation Risk:
  Does the partner pose any reputational risk to our brand?
  [ ] High | [ ] Medium | [ ] Low | [ ] None
  Additional Comments:
• Legal or Compliance Risks:
  Are there any legal or compliance issues that need to be addressed in this partnership?
  [ ] High | [ ] Medium | [ ] Low | [ ] None
  Additional Comments:

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7. Conclusion and Recommendation

• Overall Rating (Scale 1-10):
  [Insert Rating]
• Recommendation:
  [ ] Proceed with Partnership | [ ] No Partnership | [ ] Further Evaluation Needed
  Reasoning:

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Additional Notes:

[Include any other important insights or points relevant to the evaluation.]

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This template will help you assess potential co-branding partners in a structured way and make data-driven decisions.