SayPro Plan Advertising Campaigns

Develop detailed plans for traditional advertising campaigns, ensuring they align with SayPro’s marketing objectives and strategic goals.

SayPro Job Description for Participants

Position: Advertising Campaign Planner – SayPro Monthly January SCMR-9

Location: Corporate Advertising Office
Reports To: Marketing Manager, SayPro Marketing Royalty SCMR
Duration: January (Specific Campaign Period)

Overview:
Participants involved in SayPro Monthly January SCMR-9 will play a key role in the planning and execution of traditional advertising campaigns. These campaigns will be central to enhancing SayPro’s visibility, brand recognition, and overall impact within key markets. This role involves collaboration across multiple teams to ensure seamless execution of advertising initiatives that align with SayPro’s marketing objectives, business goals, and community engagement strategies.

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Key Responsibilities:

1. Plan Advertising Campaigns:
   • Campaign Strategy Development: Design and develop detailed advertising plans that align with SayPro’s broader marketing and social responsibility objectives. Ensure that the campaign objectives are clear, measurable, and targeted toward the appropriate audience segments.
   • Target Audience Identification: Define the primary audience segments for each campaign, utilizing demographics, psychographics, and behavioral data. Work with market research teams to ensure that target audience data is accurate and relevant.
   • Media Selection and Planning: Select the appropriate traditional media channels (TV, radio, print, outdoor advertising, etc.) based on the campaign’s objectives, target audience, and available budget. Create a media plan that maximizes reach and frequency for effective message delivery.
   • Timeline Creation: Develop a detailed campaign timeline, including key milestones, deadlines, and deliverables to ensure timely execution. Monitor adherence to timelines and address any delays promptly.
   • Creative Brief Development: Collaborate with creative teams to develop a clear and comprehensive creative brief that outlines the campaign’s messaging, visual elements, and overall tone.
2. Campaign Budgeting and Resource Allocation:
   • Budget Management: Work within the allocated budget for the campaign, ensuring efficient use of resources. Track campaign expenditures and manage any adjustments to ensure cost-efficiency.
   • Vendor and Media Partner Coordination: Coordinate with media vendors, printers, and other external partners to negotiate pricing, secure contracts, and ensure timely delivery of advertising materials.
3. Campaign Execution and Coordination:
   • Campaign Launch and Monitoring: Oversee the launch of traditional advertising campaigns across various media channels. Ensure that the campaign materials are properly distributed and that all logistics are in place for a smooth execution.
   • Collaboration with Cross-Functional Teams: Collaborate with other internal teams, including marketing, creative, public relations, and digital teams, to ensure alignment and synergy between traditional and digital advertising efforts.
   • Compliance and Legal Review: Ensure that all advertising materials comply with local regulations, industry standards, and SayPro’s internal policies. Work with the legal team to obtain any necessary approvals or clearances.
4. Performance Tracking and Reporting:
   • Monitor Campaign Performance: Use traditional media metrics (TV ratings, print circulation data, website traffic) to evaluate the campaign’s effectiveness. Track key performance indicators (KPIs) like reach, engagement, brand recall, and customer inquiries.
   • Data Analysis: Collect and analyze data from various sources to assess the impact of the campaign. Provide regular updates to stakeholders on the campaign’s progress and adjust strategies as needed.
   • Post-Campaign Evaluation: After the campaign concludes, conduct a post-campaign evaluation. Prepare a comprehensive report analyzing key metrics, identifying successes, and suggesting areas for improvement in future campaigns.
5. Stakeholder Engagement and Communication:
   • Collaborate with Stakeholders: Maintain strong relationships with internal stakeholders, including the marketing team, creative team, and media partners, ensuring they are informed and aligned throughout the campaign process.
   • Client Communication: Provide regular updates to SayPro leadership and key clients on the progress and impact of the campaign. Address any questions or concerns related to campaign execution or performance.
6. Creative Collaboration:
   • Creative Development Support: Work closely with the creative team to ensure that the advertising materials align with the campaign’s objectives and brand guidelines. Provide feedback on designs, messaging, and visuals to ensure they resonate with the target audience.
   • Campaign Testing: When applicable, assist in running small-scale tests or focus groups to gather feedback on advertising creatives before full campaign launch.

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Required Skills and Qualifications:

1. Education:
   • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
   • Additional certifications or coursework in digital marketing, media planning, or advertising strategies is a plus.
2. Experience:
   • 2-4 years of experience in traditional advertising, media planning, or campaign management, preferably within a corporate or agency setting.
   • Experience working with TV, radio, print, or outdoor advertising is highly desired.
   • Proven track record of managing campaigns from ideation to execution.
3. Skills:
   • Strong understanding of traditional media and how to effectively utilize each platform for maximum impact.
   • Project management skills with the ability to manage multiple tasks and deadlines simultaneously.
   • Budget management: Ability to create, track, and manage campaign budgets effectively.
   • Analytical skills to interpret campaign data and make data-driven decisions.
   • Excellent communication skills, both written and verbal, to effectively collaborate with teams and external partners.
   • Attention to detail in creative execution and reporting.
4. Technology Skills:
   • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
   • Familiarity with media planning tools (e.g., Nielsen, Comscore, or other media analytics software).
   • Basic understanding of social media platforms and their integration with traditional advertising campaigns.

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Desired Attributes:

• Creativity and Innovation: Ability to think outside the box and bring new ideas to the table for engaging traditional advertising campaigns.
• Adaptability: Comfortable working in a fast-paced environment and adjusting to last-minute changes or campaign shifts.
• Team Player: Strong ability to collaborate with a variety of teams, including marketing, creative, digital, and media partners.
• Problem-Solving Mindset: Ability to identify challenges in the campaign planning or execution phase and proactively find solutions.

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Key Performance Metrics for Success:

1. Timely execution of advertising campaigns in alignment with the proposed timeline.
2. Efficient budget utilization, ensuring that campaigns stay within budget while delivering strong results.
3. Achievement of the set KPIs, such as campaign reach, engagement, brand recall, and sales lift.
4. Positive feedback from stakeholders, including marketing teams, leadership, and external partners.
5. Continuous improvement in campaign strategies, informed by performance tracking and post-campaign evaluation.

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Conclusion:

Participants in SayPro Monthly January SCMR-9 will be instrumental in the planning, execution, and evaluation of traditional advertising campaigns that drive brand visibility, consumer engagement, and social impact. This is an exciting opportunity to contribute to SayPro’s mission of using strategic advertising to reinforce the brand’s presence while making a positive difference in the community.