SayPro Ad Content Template

To ensure uniformity across all ad creatives (web and mobile).

SayPro Ad Content Template

Campaign Name:
(Enter the name of the campaign)

Ad ID/Reference Number (if applicable):
(Provide a reference number for tracking purposes)

Platform(s):
(List the platforms where the ad will run, such as Google Ads, Facebook, Instagram, etc.)

Ad Type:
(Specify the ad type: Static Image, Video, Carousel, Display Ad, etc.)

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1. Ad Objective

• Goal of the Ad:
  (Define the purpose of the ad. Examples: Drive traffic to website, Increase product sales, Generate leads, Boost brand awareness.)
• Call to Action (CTA):
  (What action do you want the audience to take after viewing the ad? Examples: “Shop Now,” “Sign Up,” “Learn More,” “Get Started.”)
• Target Audience:
  (Specify the target audience for this ad. Include demographics, interests, location, and any other relevant audience segmentation.)

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2. Ad Copy

• Headline:
  (Write the primary headline for the ad. This should be attention-grabbing and aligned with the objective.)
  • Example: “Discover the Best Deals on Gadgets!”
• Primary Text:
  (Provide the main body text that accompanies the headline. This text should elaborate on the value proposition and encourage action.)
  • Example: “Shop our exclusive collection of the latest gadgets and save up to 30%. Limited-time offer!”
• Secondary Text (optional):
  (Include any secondary text that provides additional context or reinforces the message.)
  • Example: “Free shipping on orders over $50. Order now before it’s too late!”
• Tagline or Brand Message (optional):
  (Add a concise tagline or brand message to reinforce brand identity.)
  • Example: “Innovating your world, one gadget at a time.”

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3. Visual Elements

• Main Image or Video:
  (Provide a description of the image or video to be used. Ensure that it aligns with the ad’s goal and supports the messaging.)
  • Example: “High-quality image of a new smartwatch with a clean white background.”
• Image/Video Specifications:
  • Image Dimensions: (e.g., 1200×628 pixels for Facebook)
  • Video Length: (e.g., 15 seconds for Instagram Stories)
  • File Format: (e.g., PNG, JPG for images; MP4 for videos)
• Branding Elements:
  (Ensure that the brand logo, colors, and fonts are consistently used in the ad.)
  • Logo Placement: (e.g., Top right corner)
  • Brand Colors: (Provide specific color codes, e.g., #FF5733)
  • Font Style: (Ensure the font aligns with brand guidelines.)
• Visual Style:
  (Define the style or theme for the ad visual.)
  • Example: “Modern, clean, with a focus on the product. Use minimalistic design to highlight key features.”

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4. Ad Format and Placement

• Ad Format:
  (Specify the format of the ad: Static Image, Video, Carousel, etc.)
• Ad Placement:
  (Describe where the ad will appear on the platform, such as News Feed, Stories, Sidebar, or Search Results.)
• Device Targeting:
  (Specify if the ad is optimized for desktop, mobile, or both.)
• Platform-Specific Considerations:
  (Provide any platform-specific requirements or best practices.)
  • Example: “For Instagram Stories, ensure text is centered and legible within the first 5 seconds of the video.”

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5. Tone and Voice

• Tone of the Ad:
  (Define the tone that should be used in the copy and visuals. Examples: friendly, authoritative, playful, urgent.)
  • Example: “Professional yet approachable tone.”
• Brand Voice:
  (Ensure the language and messaging reflect the brand’s voice. Examples: Informal, fun, educational, empowering.)
  • Example: “Use language that speaks to a tech-savvy, value-conscious audience.”

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6. Targeting Information

• Demographics:
  (Specify the key demographic characteristics such as age, gender, location, language.)
• Interest/Behavioral Targeting:
  (Detail any behaviors, interests, or purchase intentions that the ad will target.)
  • Example: “Target people who have shown interest in technology gadgets and online shopping.”
• Custom Audiences:
  (Specify any custom or lookalike audiences for targeting.)
  • Example: “Retarget users who have previously visited the product page but did not complete a purchase.”

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7. Performance Metrics and KPIs

• Metrics to Track:
  (Identify the key performance indicators that will be tracked to measure the ad’s success.)
  • Example: “CTR, Conversion Rate, Cost per Acquisition (CPA), Return on Ad Spend (ROAS).”
• Expected Outcomes:
  (Define the expected outcomes for these metrics. For example: “Achieve a CTR of 2%” or “Get a CPA of $10 or less.”)

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8. Approval and Feedback

• Creative Approval Process:
  (Specify the steps for getting creative approval. Include who will review the content and the approval timeline.)
  • Example: “Creative will be reviewed by the marketing team within 48 hours of submission.”
• Feedback Loops:
  (Describe how feedback will be provided, and how adjustments or revisions should be handled.)
  • Example: “Feedback will be shared through the shared document. Final approval is required before launch.”

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Conclusion

The Ad Content Template ensures that all ads created under the SayPro campaigns are consistent, effective, and aligned with the overall marketing strategy. By following this template, SayPro can maintain uniformity across web and mobile platforms, ensuring a cohesive message, visual identity, and user experience across all ad creatives. This template also allows for easy tracking of ad performance, optimizing future campaigns and ensuring the best ROI.