Campaign Performance Report Template

Campaign Performance Report

Campaign Overview

• Campaign Name: [Insert campaign name]
• Campaign Period: [Start Date] – [End Date]
• Campaign Objective: [Brand Awareness, Lead Generation, Conversions, etc.]
• Target Audience: [Demographics, Interests, Location, etc.]
• Budget Allocation: [Total budget for the campaign]

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Key Performance Indicators (KPIs)

1. Total Spend:
   • [Insert total amount spent on the campaign]
2. Revenue/Conversions:
   • [Insert total revenue or number of conversions generated by the campaign]
3. Return on Ad Spend (ROAS):
   • Formula: Revenue ÷ Ad Spend
   • [Insert ROAS value]
4. Cost Per Acquisition (CPA):
   • Formula: Total Spend ÷ Total Conversions
   • [Insert CPA value]
5. Click-Through Rate (CTR):
   • Formula: (Total Clicks ÷ Total Impressions) × 100
   • [Insert CTR percentage]
6. Impressions:
   • [Insert total number of impressions generated]
7. Engagement Rate (if applicable):
   • Formula: (Total Engagements ÷ Total Impressions) × 100
   • [Insert engagement rate]
8. Customer Lifetime Value (CLV) (if applicable):
   • [Insert the estimated CLV generated from the campaign]

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Channel Performance Breakdown

• Platform 1 (e.g., Facebook Ads)
  • Spend: [Insert amount spent]
  • Impressions: [Insert impressions]
  • Clicks: [Insert number of clicks]
  • Conversions: [Insert number of conversions]
  • Cost per Conversion: [Insert CPA]
  • ROAS: [Insert ROAS]
• Platform 2 (e.g., Google Ads)
  • Spend: [Insert amount spent]
  • Impressions: [Insert impressions]
  • Clicks: [Insert number of clicks]
  • Conversions: [Insert number of conversions]
  • Cost per Conversion: [Insert CPA]
  • ROAS: [Insert ROAS]

(Continue adding additional platforms if necessary)

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Audience Performance Breakdown

• Audience Segment 1 (e.g., Age 25-34)
  • Spend: [Insert amount spent]
  • Impressions: [Insert impressions]
  • Clicks: [Insert number of clicks]
  • Conversions: [Insert number of conversions]
  • Cost per Conversion: [Insert CPA]
  • ROAS: [Insert ROAS]
• Audience Segment 2 (e.g., Location: New York)
  • Spend: [Insert amount spent]
  • Impressions: [Insert impressions]
  • Clicks: [Insert number of clicks]
  • Conversions: [Insert number of conversions]
  • Cost per Conversion: [Insert CPA]
  • ROAS: [Insert ROAS]

(Continue breaking down by additional audience segments if needed)

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Creative Performance

• Top Performing Ad/Creative:
  • Ad Copy/Visual: [Insert summary or link to creative]
  • Metrics:
    • Impressions: [Insert]
    • Clicks: [Insert]
    • Conversions: [Insert]
    • ROAS: [Insert]
• Low-Performing Ad/Creative:
  • Ad Copy/Visual: [Insert summary or link to creative]
  • Metrics:
    • Impressions: [Insert]
    • Clicks: [Insert]
    • Conversions: [Insert]
    • ROAS: [Insert]

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Insights & Analysis

• Successes:
  • [What worked well in this campaign? Were there any particular ads, audience segments, or strategies that drove higher performance?]
• Challenges:
  • [What didn’t work as expected? Were there any challenges that impacted performance, such as budget constraints, creative fatigue, or targeting issues?]
• Trends/Patterns:
  • [Were there any noticeable trends or patterns in performance (e.g., better conversion rates on weekends, higher engagement in specific demographics)?]
• Budget Efficiency:
  • [Did the campaign remain within budget? Were there any discrepancies between projected and actual spending?]

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Recommendations for Future Campaigns

• Content Strategy:
  • [Recommendations on creative types, messaging, and formats to use for future campaigns.]
• Audience Targeting:
  • [Suggestions for refining target audiences based on performance insights (age, location, behavior, etc.).]
• Budget Allocation:
  • [Recommendations for reallocating budgets based on platform and audience performance.]
• Campaign Adjustments:
  • [Any immediate changes to make based on this campaign’s performance (e.g., optimizing underperforming ads, scaling successful segments).]

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Next Steps

• Follow-up Actions:
  • [Outline next steps for optimizing the campaign, such as creating new ads, shifting budgets, or testing new audiences.]
• Future Timeline:
  • [If the campaign is ongoing, specify any follow-up activities or phases for the campaign.]