A standard press release format to ensure consistency across all announcements.
FOR IMMEDIATE RELEASE
[Date]
Headline:
The headline should be clear, concise, and attention-grabbing, summarizing the main point of the release.
Subheadline (optional):
An optional secondary headline that provides additional detail or context.
City, State, Country –
The opening paragraph should provide a summary of the most important information: who, what, where, when, why, and how. This section must grab the reader’s attention and summarize the key news being announced.
Example:
SayPro, a leader in public relations solutions, today announced the launch of its new innovative service designed to help businesses enhance their brand image and increase visibility. The service, launching on [specific date], aims to provide clients with tailored PR strategies, media outreach support, and crisis management services.
Body Paragraphs:
These paragraphs should provide further details about the announcement. Focus on answering the ‘how’ and ‘why’ of the story. Use short, clear sentences and break up large blocks of text with subheadings or bullet points when applicable.
Details on the announcement, product, or event:
- Include specifics about the product or service being launched, a milestone being reached, or any key events or changes happening.
- Provide quotes from relevant stakeholders such as executives, clients, or partners.
- Give background on why this announcement is important to the industry, community, or stakeholders.
Example:
“At SayPro, we understand the importance of maintaining a strong public image in today’s competitive market,” said [Executive Name], [Title] at SayPro. “Our new service is designed to help businesses navigate the complexities of modern media relations and crisis management, ensuring they remain visible and favorable in the public eye.”
Additional Quotes and Context (Optional):
This section allows you to add extra comments from other company representatives, clients, or industry experts to add depth to the press release.
Example:
[Client/Partner Name], a long-time client of SayPro, shared their thoughts: “SayPro’s approach to public relations has been instrumental in improving our brand visibility and media presence. The new service is exactly what we need to stay ahead of the curve.”
About SayPro:
Include a brief company boilerplate at the end of every press release, summarizing who you are, what you do, and any notable achievements or services you provide.
Example:
SayPro is a leading public relations firm specializing in brand development, media relations, crisis management, and corporate communications. With a proven track record of successful campaigns, SayPro helps businesses and organizations establish strong connections with their target audiences. Founded in [Year], SayPro has worked with a wide range of clients across various industries to enhance brand image and increase market visibility.
For Media Inquiries:
Provide contact information for media inquiries, including name, phone number, and email address.
[Name]
[Title]
SayPro
Phone: [Phone Number]
Email: [Email Address]
Website: [Website URL]
Notes for Use:
- Ensure that the press release is written in the third person (i.e., SayPro, not “we” or “I”).
- Be concise: The first paragraph should summarize the main news, and the rest of the release should provide more details. Avoid overly technical jargon or complex language.
- Avoid promotional language and sales pitches—focus on the factual, newsworthy aspects of the announcement.
- The headline should not be overly long—ideally, it should be under 12 words.
- Include any relevant hyperlinks in the release, such as links to the company website or further details about the product/service.
This template can be adjusted as necessary depending on the specific nature of the announcement, but maintaining this structure ensures consistency and professionalism across all press releases for SayPro.
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