SayPro Tasks to Be Done for the Period:
Task 1: Research and Data Collection
🗓 Deadline: 01-10-2025
📌 Objective: To equip the SayPro marketing and strategy teams with accurate, comprehensive insights that will guide data-driven decisions for upcoming marketing initiatives.
✅ Detailed Breakdown of Subtasks:
1. Audience Insights Collection
Goal: Understand the demographics, interests, and behaviors of SayPro’s target audience to refine message positioning and media channel strategy.
Action Items:
- Conduct online surveys and distribute via email or social platforms.
- Analyze customer data from CRM and website analytics tools.
- Segment audience based on key traits (e.g., age, location, interests, purchase behavior).
- Identify high-value customer profiles (buyer personas).
Deliverables:
- Audience Segmentation Report
- Buyer Personas Document (with pain points, goals, platforms used)
2. Previous Media Performance Review
Goal: Assess the effectiveness of previous marketing efforts across all media channels to determine which platforms delivered the strongest results.
Action Items:
- Collect campaign performance data from digital ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn).
- Retrieve reports from traditional media buys (e.g., TV, print, radio).
- Evaluate ROI, cost per acquisition (CPA), cost per click (CPC), and conversion rates.
- Identify channels that consistently exceeded or fell short of KPIs.
Deliverables:
- Media Channel Performance Reports
- ROI Analysis Summary
- Recommendations Report for Budget Allocation
3. Market Trends and Industry Benchmarking
Goal: Understand evolving media consumption trends and emerging marketing opportunities within SayPro’s industry to maintain competitive advantage.
Action Items:
- Review industry reports and competitor media strategies.
- Identify rising platforms (e.g., TikTok, podcasts, programmatic DOOH).
- Study consumer behavior shifts (e.g., increased mobile usage, AI-driven personalization).
- Gather data on average performance benchmarks across channels.
Deliverables:
- Market Trends Summary
- Competitive Media Benchmark Report
- Emerging Media Opportunities Matrix
4. Data Consolidation and Executive Summary Preparation
Goal: Compile all research findings into a cohesive package that supports informed decision-making by the leadership team.
Action Items:
- Organize collected data into structured, easy-to-read documents and dashboards.
- Highlight key findings and strategic implications.
- Summarize insights in an executive report with visual charts and graphs.
Deliverables:
- Research and Insights Executive Summary (Presentation-ready)
- Data Dashboard (Excel/Google Sheets/BI Tool)
- Recommendations Overview for Q4 Campaign Planning
📌 Expected Outcome:
- A comprehensive understanding of SayPro’s target market.
- Clear identification of the most effective and least effective marketing channels.
- Strategic recommendations to guide budget allocation, campaign planning, and media mix selection.
- Strong foundational insights that will drive higher ROI and more efficient media spend.
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