The Performance Tracking Spreadsheet is a vital tool for monitoring the effectiveness of SayPro’s affiliate program. It provides a structured way to track key performance indicators (KPIs) such as clicks, conversions, and commissions earned per affiliate. This data helps SayPro optimize strategies, reward top performers, and ensure transparency in affiliate management.
Template Features
This spreadsheet should be organized in a tabular format with key columns that allow easy filtering, sorting, and analysis of affiliate performance over time. You can build this in Excel, Google Sheets, or any spreadsheet tool used by your team.
Performance Tracking Spreadsheet Template
| Date | Affiliate Name | Affiliate ID | Campaign Name | Clicks | Conversions | Conversion Rate (%) | Sales Amount ($) | Commission Rate (%) | Commission Earned ($) | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025-04-01 | John Smith | A001 | SpringPromo25 | 350 | 28 | 8.00% | $2,400 | 10% | $240 | Top performer |
| 2025-04-01 | Lisa TechBlog | A023 | NewLaunch2025 | 180 | 12 | 6.67% | $1,050 | 10% | $105 | Needs support |
| 2025-04-01 | DevMarketer | A007 | CareerBoost | 90 | 5 | 5.56% | $600 | 10% | $60 | – |
| … | … | … | … | … | … | … | … | … | … | … |
Suggested Columns Explained
- Date: The reporting date or date range for the data (e.g., daily, weekly, or monthly).
- Affiliate Name: Name of the affiliate or business partner.
- Affiliate ID: A unique identifier assigned to each affiliate for tracking purposes.
- Campaign Name: The specific campaign or promo code associated with the affiliate’s activity.
- Clicks: Number of visitors referred by the affiliate’s links.
- Conversions: Number of completed desired actions (sales, sign-ups, etc.).
- Conversion Rate (%): Conversions ÷ Clicks × 100.
- Sales Amount ($): Total revenue generated from conversions.
- Commission Rate (%): Agreed commission percentage for that affiliate or campaign.
- Commission Earned ($): Sales Amount × Commission Rate.
- Notes: Space for observations, performance remarks, or follow-up actions.
Optional Add-ons
Depending on how in-depth you want the tracking to be, you could also include:
- Traffic Source: Where affiliate traffic is coming from (e.g., blog, email, YouTube).
- Geo Location: Geographic data of the customer audience (helpful for regional targeting).
- Device Type: Desktop vs. mobile performance (for optimizing creatives).
- Cookie Duration Impact: Sales attributed after X days of clicking.
Template Availability
Would you like a downloadable Excel or Google Sheets version of this template? I can generate a link or provide it in a format that you can copy and use directly.
Also, let me know if you’d like to include charts for visualizing trends like:
- Top-performing affiliates
- Month-over-month conversion growth
- Commission payout over time
Ready when you are!
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