SayPro Ad Creative Approval Form

A template for submitting creative materials (ad copy, images, videos) for approval before launching the campaign.

Campaign Information

• Campaign Name:
  [Enter the campaign name]
• Campaign Manager:
  [Enter the name of the person responsible for the campaign]
• Creative Submission Date:
  [Enter the date when the creative is being submitted for approval]
• Approval Deadline:
  [Enter the date by which the creative needs to be approved]
• Platforms for Ad Placement:
  [List the platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, etc.) where the ad will be placed]

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2. Creative Assets to be Submitted

• Ad Copy/Headline(s):
  [Attach or provide the text for the ad copy or headlines]
  Example: “Shop Now and Save 20% on Your First Order!”
• Images:
  [Attach images, GIFs, or other visual elements used in the ad]
  Include any specific instructions regarding image format, resolution, or branding guidelines.
• Videos:
  [Attach video files or provide links to video assets if applicable]
  Include any specific instructions on video length, format, or messaging.
• Other Creative Materials (e.g., animations, infographics, etc.):
  [Attach any additional materials or provide details about them]

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3. Target Audience and Campaign Goals

• Target Audience:
  [Provide a brief description of the target audience for this creative (e.g., age, gender, interests, location, etc.)]
• Campaign Goal(s):
  [State the main objective of the campaign (e.g., Increase website traffic, Boost sales, Brand awareness)]
• Call-to-Action (CTA):
  [Specify the CTA that should appear on the ad (e.g., “Learn More,” “Shop Now,” “Sign Up”)]

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4. Creative Approval Workflow

• Creative Submitted by:
  [Enter the name and role of the person submitting the creative for approval]
• Approval Process:
  • Step 1: Review by Creative Team
    [Date Completed]
  • Step 2: Review by Marketing Manager
    [Date Completed]
  • Step 3: Review by Legal/Compliance Team (if required)
    [Date Completed]
  • Step 4: Final Approval by Campaign Manager
    [Date Completed]

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5. Feedback Section

• Stakeholder Feedback (Provide space for feedback from each reviewer):
  • Creative Team: [Enter feedback from the creative team (e.g., revisions needed, suggestions for improvements)]
  • Marketing Manager: [Enter feedback from the marketing manager (e.g., alignment with campaign goals, target audience appropriateness)]
  • Legal/Compliance Team (if applicable): [Enter feedback from the legal or compliance team (e.g., compliance with advertising regulations, brand guidelines)]

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6. Approval Status

• Approval Status:
  [Select one of the following:]
  •  Approved
  •  Approved with Revisions
  •  Rejected
• If “Approved with Revisions,” provide details:
  [Describe the specific revisions required before approval]
• Final Approved By (Name & Position):
  [Enter the name and position of the person who approved the creative]
• Approval Date:
  [Enter the date when the final approval was granted]

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7. Notes & Additional Instructions

• [Any additional instructions or comments regarding the creative materials, such as specific timing for launch, platform requirements, or variations of ads]

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8. Attachments

• Creative Files Attached:
  •  Ad Copy
  •  Image(s)
  •  Video(s)
  •  Other Creative Materials

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9. Sign-Off Section

• Submitted By (Name & Position):
  [Enter your name and role]
• Approval by (Name & Position):
  [Enter the name and position of the final approver]
• Date of Final Approval:
  [Enter date]