A template to manage the campaign budget and allocate funds to various ad platforms and campaigns.
Campaign Overview
Campaign Name: [Enter the campaign name] Campaign Manager: [Enter the name of the campaign manager or team responsible] Campaign Start Date: [Enter the campaign start date] Campaign End Date: [Enter the campaign end date] Total Campaign Budget: [Enter the total budget allocated for the campaign]
2. Budget Allocation Summary Ad Platform Campaign Name Allocated Budget Spend to Date Remaining Budget Percentage of Total Budget Facebook [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] Instagram [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] Google Ads [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] LinkedIn [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] TikTok [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] Others (Specify) [Enter Campaign Name] [Enter $] [Enter $] [Enter $] [Enter %] Total Budget [Enter Total $] 100%
3. Detailed Budget Allocation by Campaign Ad Platform Campaign Name Objective Creative Type Target Audience Budget Allocated Cost per Click (CPC) Cost per Conversion (CPA) Estimated Impressions Estimated Conversions Estimated ROAS (Return on Ad Spend) Facebook [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #] Instagram [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #] Google Ads [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #] LinkedIn [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #] TikTok [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #] Others (Specify) [Enter Campaign Name] [Enter Objective] [Enter Type] [Enter Audience] [Enter $] [Enter $] [Enter $] [Enter #] [Enter #] [Enter #]
4. Budget Allocation by Campaign Objective Campaign Objective Allocated Budget Percentage of Total Budget Key Results Expected Brand Awareness [Enter $] [Enter %] [Enter expected results, e.g., impressions, reach] Lead Generation [Enter $] [Enter %] [Enter expected results, e.g., number of leads] Sales Conversion [Enter $] [Enter %] [Enter expected results, e.g., sales, ROAS] Customer Retargeting [Enter $] [Enter %] [Enter expected results, e.g., repeat customers] Engagement/Traffic [Enter $] [Enter %] [Enter expected results, e.g., clicks, CTR] Other (Specify) [Enter $] [Enter %] [Enter expected results]
5. Notes and Considerations
Platform Adjustments: Any adjustments made to platform budgets during the campaign (e.g., reallocating funds from underperforming platforms to top performers). Creative Variations: If there were multiple variations of creatives running on different platforms, provide notes on how budgets were allocated per variation. Campaign Optimizations: Details on any optimizations made during the campaign (e.g., bid adjustments, targeting shifts, or changes in budget allocation). Projected vs. Actual Spend: Note any significant differences between the projected budget allocation and the actual spend.
6. Final Budget Review and Recommendations Ad Platform Final Spend Budget Adjustment Reason for Adjustment Facebook [Enter $] [Enter $] [Enter reason for adjustment] Instagram [Enter $] [Enter $] [Enter reason for adjustment] Google Ads [Enter $] [Enter $] [Enter reason for adjustment] LinkedIn [Enter $] [Enter $] [Enter reason for adjustment] TikTok [Enter $] [Enter $] [Enter reason for adjustment] Others (Specify) [Enter $] [Enter $] [Enter reason for adjustment]
7. Budget Utilization Summary Ad Platform Total Budget Actual Spend Variance % of Total Budget Facebook [Enter $] [Enter $] [Enter $] [Enter %] Instagram [Enter $] [Enter $] [Enter $] [Enter %] Google Ads [Enter $] [Enter $] [Enter $] [Enter %] LinkedIn [Enter $] [Enter $] [Enter $] [Enter %] TikTok [Enter $] [Enter $] [Enter $] [Enter %] Others (Specify) [Enter $] [Enter $] [Enter $] [Enter %]
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