SayPro Initial Campaign Review

SayPro Tasks to Be Done for the Period

1. Initial Campaign Review

Objective:
To conduct a comprehensive assessment of all active ad campaigns, gather key performance metrics for the month, and identify opportunities for optimization.

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Task Breakdown:

A. Collect Campaign Performance Data

• Extract performance reports from all advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads).
• Focus on key metrics such as:
  • Impressions
  • Click-through rate (CTR)
  • Conversion rate (CVR)
  • Cost per click (CPC)
  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)

B. Review Audience and Targeting Segments

• Evaluate the effectiveness of current targeting (demographic, geographic, behavioral).
• Identify underperforming audience groups.
• Note any segments showing strong engagement or conversion for potential scaling.

C. Analyze Creative Performance

• Determine top-performing and low-performing creatives by format (e.g., video, carousel, static).
• Assess engagement with different headlines, visuals, CTAs, and messaging styles.
• Highlight any patterns that inform future creative development.

D. Evaluate Channel and Placement Results

• Compare performance across channels (e.g., Facebook vs. Instagram vs. Google).
• Review ad placements (e.g., feed, stories, search, display) to identify the most effective delivery methods.

E. Track Budget Spend and Allocation

• Compare actual spend vs. planned budget for each campaign.
• Identify overspending or underspending and flag areas for reallocation in the next period.

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Deliverables:

• Monthly Performance Summary Report: Includes campaign metrics, creative analysis, and budget tracking.
• Insights and Recommendations Slide Deck: Key findings, strategic takeaways, and proposed next steps.
• Meeting with Stakeholders: Presentation of results and collaborative discussion on next-phase priorities.

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Next Steps (Post Review):

• Prioritize campaigns for optimization, scaling, or pausing.
• Update ad creative briefs based on findings.
• Reallocate budgets where necessary.
• Begin planning A/B tests and targeting refinements based on review insights.