By Puluko Nkiwane, Chief Marketing Officer, SayPro
Good [morning/afternoon], everyone.
It’s a privilege to speak with you today on Global Accessibility Awareness Day 2025, a day that not only brings attention to the importance of accessibility but also challenges us to think critically about the role we all play in creating a more inclusive world.
As Chief Marketing Officer at SayPro, I believe that storytelling has the power to drive change—but only when the stories we tell reflect the diversity of the world we live in. Accessibility is not just a technical feature; it is a story of inclusion, opportunity, and empowerment. And it’s a story we’re committed to telling—across every campaign, every platform, and every interaction with our customers.
Over the past year, we’ve made tremendous strides in ensuring that accessibility is embedded into our marketing practices:
- We’ve revamped our digital presence to meet WCAG standards, ensuring that our website and online content are fully accessible to people with various disabilities.
- We’ve launched inclusive ad campaigns that feature real stories from people with disabilities, helping to raise awareness and challenge stereotypes.
- We’ve collaborated with accessibility advocates and influencers to amplify voices that have often been left out of the conversation, ensuring that our brand is a platform for diverse perspectives.
But we know that marketing, as powerful as it is, can only go so far if it doesn’t reflect the values we stand for. Our work is not just about reaching our audience—it’s about engaging and empowering them.
Looking ahead, we have three key goals for the next phase of our accessibility journey:
- Inclusive Brand Messaging
We’re committed to ensuring that accessibility is reflected in every piece of content we create—from blog posts and social media to advertising and video production. This means integrating diverse voices, perspectives, and experiences into our brand’s narrative, making accessibility a central theme of how we communicate. - Collaborative Partnerships for Awareness
We are expanding our outreach efforts, working with disability-focused organizations, media outlets, and thought leaders to share insights, resources, and opportunities. Together, we’ll create campaigns that don’t just highlight accessibility but build a movement around it. - Accessibility as a Customer Experience
Marketing doesn’t end with a message—it continues with the experience. We’re integrating accessibility features into our customer journey, from accessible customer service channels to easy-to-navigate websites and apps, ensuring that every interaction with our brand is frictionless, engaging, and empowering for all.
At SayPro, we understand that accessibility is not just a checkbox on a list—it’s a continuous, evolving commitment to meet the needs of every individual, regardless of ability.
As we celebrate GAAD 2025, I challenge all of us, as marketers, to ask: How can we shift our storytelling to reflect the true diversity of the people we serve?
How can we ensure that our marketing efforts are not just inclusive in message, but inclusive in practice?
How can we use our platforms to advocate for a world where accessibility is the norm, not the exception?
Together, we can create a future where accessibility is part of the narrative we all share—a future where every story is heard, every voice is valued, and every person is included.
Thank you—and let’s continue to build a world where accessibility is not just part of our marketing, but part of our mission.
Thank you.
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