Setting Up Accessible Feedback Forms

Collecting Audience Feedback: Setting Up Accessible Feedback Forms

Objective:

To improve the SayPro Monthly Audience Engagement strategy under SayPro Marketing Royalty SCMR, feedback collection should be seamless and accessible. Collecting actionable feedback from viewers allows for real-time insights, enabling SayPro to refine its content, improve audience interactions, and drive better results. As part of the SayPro Monthly January SCMR-10, the SayPro Corporate Video Office will focus on creating feedback forms that are easy to complete and accessible across all devices and platforms where SayPro videos are viewed.

---

1. Designing the Feedback Forms

Objective:

Create user-friendly and engaging feedback forms that encourage viewers to share their thoughts without hindering their experience.

Implementation:

• Simplicity in Design: Keep feedback forms short, straightforward, and intuitive. The goal is to make it as easy as possible for the audience to respond. Use simple, clear language and avoid any jargon or complex questions.
• Question Types: Incorporate a mix of question types to gather varied insights while ensuring brevity:
  • Multiple-Choice: Allow for quick selection of answers (e.g., “Did you enjoy this video? Yes/No” or “How would you rate this video on a scale of 1-5?”).
  • Rating Scales: A 1 to 5 or 1 to 10 scale for satisfaction or quality, which helps quantify audience sentiment.
  • Open-Ended Questions: A text box to collect qualitative feedback, such as “What would you like to see more of in our videos?” or “What can we improve?”
• Conditional Logic: Use smart forms that adjust based on responses. For example, if a viewer rates a video poorly, the form could ask them to elaborate on what they didn’t like. This minimizes irrelevant questions and ensures data quality.

Key Metrics to Capture:

• Video Satisfaction: Ask viewers to rate their satisfaction with the video on a scale (e.g., 1-5 stars).
• Content Relevance: Questions like, “Did the video meet your expectations?” or “Was the topic relevant to you?”
• Clarity and Engagement: Ask about how engaging and clear the video content was, and whether they feel it was useful.
• Call-to-Action Response: Include questions related to the call to action in the video (e.g., “Did you click the link?” or “Would you like to receive more information?”).

---

2. Making Feedback Forms Accessible on All Devices

Objective:

Ensure feedback forms are mobile-friendly, easy to navigate, and optimized for use across a variety of devices, including desktops, tablets, and smartphones.

Implementation:

• Responsive Design: Use a responsive design approach to make sure that the feedback form adapts seamlessly to different screen sizes. The form should automatically adjust its layout based on whether it’s being viewed on a smartphone, tablet, or desktop computer.
• Short and Concise: Keep forms brief and easy to fill out on mobile devices. Avoid requiring lengthy text responses, as smaller screens can make typing tedious. Opt for dropdowns, radio buttons, and checkboxes for faster interaction.
• Embedded Forms in Videos: Integrate interactive forms directly within the videos. Use tools like YouTube cards or in-video forms that allow viewers to provide feedback without leaving the video.
• Pop-Up Forms: On websites and social media platforms, use pop-up forms that appear after the video is completed. These forms should be easy to close, so the user does not feel trapped or frustrated.
• Auto-Fill Options: For repeat viewers, enable auto-fill functionality for fields that they have already filled out previously (e.g., email address), to speed up the feedback process.

---

3. Platforms and Channels for Feedback Collection

Objective:

Place feedback forms on all major platforms where SayPro videos are viewed to maximize the collection of insights from different audience segments.

Implementation:

• YouTube: Use YouTube’s “Polls” feature in the Community Tab or embed forms in the video description. Include links to external survey tools (e.g., Google Forms or SurveyMonkey) where the audience can click for feedback.
• Social Media:
  • Use Instagram Stories to ask short, interactive poll questions.
  • Share feedback forms on Facebook posts, ensuring they are mobile-optimized for quick responses.
  • Use LinkedIn for professional feedback, especially related to educational or B2B content.
• Website: Place feedback forms at strategic points on the SayPro website:
  • At the end of videos (if embedded) to prompt users to share their thoughts immediately after watching.
  • In exit-intent pop-ups to capture feedback from users before they leave the site.
• Email Campaigns: For email subscribers, send feedback forms directly in the emails following video releases or major campaigns. Use CTAs like “Tell us what you think” or “Rate this video” to prompt feedback.

---

4. Timing of Feedback Requests

Objective:

Ask for feedback at the most appropriate time, ensuring a high response rate without disrupting the viewer experience.

Implementation:

• Post-Video Feedback: The best time to ask for feedback is immediately after the viewer finishes watching the video. At this point, they have the freshest impressions and are more likely to provide insightful comments. This can be done with in-video surveys, pop-ups, or a link to an external survey.
• Mid-Content Polls: For longer-form content, engage viewers mid-way through by asking them to rate the content or answer a simple poll question. This helps to capture feedback while viewers are still actively engaged.
• Follow-Up Reminders: If viewers haven’t provided feedback after the first request, send a gentle reminder through email or social media to encourage them to complete the form. Keep it friendly and stress how their input is valued.

---

5. Incentivizing Feedback

Objective:

Encourage more viewers to complete feedback forms by offering incentives, which will improve response rates and show appreciation for their input.

Implementation:

• Incentives for Participation: Offer small rewards for feedback, such as discounts, exclusive content, or contest entries for viewers who complete the survey. Clearly advertise these incentives in your video or through social media posts.
• Personalized Feedback: Let viewers know that their input is important by sharing how their feedback is used. Send follow-up emails or social media posts to inform them that their suggestions have been taken into account and that the content has been adjusted accordingly.

---

6. Analyzing the Feedback

Objective:

Collect and organize feedback in a structured manner to derive actionable insights that can be used to enhance content and engagement strategies.

Implementation:

• Categorizing Feedback: Use the feedback form responses to categorize insights into themes, such as content quality, engagement level, preferences for future topics, or user experience.
• Data Analysis: Utilize feedback analytics tools (such as Google Analytics, SurveyMonkey, or Typeform Analytics) to analyze trends and identify areas of improvement.
• Tracking Engagement: Regularly track which videos have the highest number of responses and engagement metrics, such as view time or click-through rates on CTAs, to determine which content resonates best with the audience.
• Feedback Loop: Incorporate feedback into the content creation cycle. For example, if a significant portion of viewers asks for shorter videos, consider adjusting the video format based on this data.

---

7. Reporting Insights and Action Plans

Objective:

Transform collected feedback into actionable strategies that can inform future content, improve video performance, and enhance audience satisfaction.

Implementation:

• Monthly Reports: Regularly generate monthly feedback reports that outline key insights from collected data. Share these with the SayPro Corporate Video Office, the Marketing Team, and other stakeholders.
• Refining Content Strategy: Use feedback to adjust content strategy based on preferences and areas for improvement identified in the responses. For instance, if feedback shows that viewers prefer shorter videos or more interactive formats, adjust future content accordingly.
• Optimizing CTAs: If the feedback indicates a lack of clarity in calls-to-action, refine future video CTAs to make them more compelling and clear.
• Audience Segmentation: Leverage demographic data from the feedback forms to segment your audience and tailor content for specific groups (e.g., age, location, preferences).

---

Conclusion:

Setting up accessible feedback forms is a powerful tool for SayPro to connect with its audience and continuously enhance its content strategy. By ensuring these forms are user-friendly, mobile-optimized, and integrated across all platforms where videos are viewed, SayPro can gather meaningful insights from its audience. Using these insights, the SayPro Corporate Video Office can incorporate audience feedback into future content and improve overall audience engagement under the SayPro Marketing Royalty SCMR. This feedback loop will help SayPro stay aligned with audience expectations, foster deeper engagement, and drive better results over time.