A structured format for presenting the findings and recommendations from the competitive analysis.
SayPro Monthly Competitive Intelligence Report Template
The Monthly Competitive Intelligence Report Template is designed to structure the findings from your competitive analysis and present actionable insights and recommendations for your team. This template allows you to track competitor performance, identify market trends, and align advertising strategies with the most relevant industry developments.
Monthly Competitive Intelligence Report Template
1. Executive Summary
- Overview of the Month’s Competitive Landscape:
- Provide a brief summary of the key findings for the month’s analysis (e.g., changes in competitor strategy, market shifts, new trends).
- Key Insights:
- Highlight the most impactful insights (e.g., competitor ad performance, emerging platforms, changing consumer behavior).
- Recommendations for SayPro:
- Outline the key recommendations based on the competitive intelligence gathered for the month.
2. Competitor Overview
- Competitor Name(s):
- List the main competitors analyzed during the period.
- Competitor Advertising Strategies:
- Summarize the advertising strategies used by competitors (e.g., focus on paid social, influencer marketing, organic content, seasonal campaigns).
- Key Products/Services:
- List the key products or services that were a focus in the competitors’ campaigns during the month.
- Target Audience:
- Briefly describe the primary demographic targets for each competitor’s ads.
3. Competitor Performance Analysis
| Competitor | Ad Spend | Platforms Used | Campaign Focus | Key Metrics | Engagement Rate | CTR | Conversion Rate | Key Learnings/Insights |
|---|---|---|---|---|---|---|---|---|
| Competitor A | $X,XXX | Facebook, Google Ads | Brand Awareness, New Product Launch | Impressions: 1M, Clicks: 20K, Conversions: 500 | 2.0% | 1.5% | 2.5% | Competitor A’s video ads show high engagement but low conversion. The issue may be a misalignment in audience targeting. |
| Competitor B | $X,XXX | Instagram, YouTube | Seasonal Promotion | Impressions: 800K, Clicks: 12K, Conversions: 300 | 1.5% | 1.0% | 2.0% | Competitor B is capitalizing on influencer partnerships and seasonal content to drive traffic. |
| SayPro | $X,XXX | Facebook, LinkedIn | Lead Generation | Impressions: 700K, Clicks: 10K, Conversions: 200 | 1.4% | 1.2% | 1.8% | SayPro’s campaigns need improvement in CTR and conversion rates. Competitor B’s use of influencer marketing shows potential for improvement. |
4. Market Trends and Insights
- Key Trends Observed:
- List any emerging trends from the analysis (e.g., increased influencer marketing, shift towards short-form video content, mobile-first advertising, etc.).
- Shifts in Consumer Behavior:
- Identify any changes in consumer preferences or behavior that have been noted over the past month (e.g., preference for sustainability, price sensitivity, desire for personalized content).
- Platform Trends:
- Highlight which platforms competitors are focusing on and why (e.g., TikTok’s growing influence on Gen Z, Facebook’s decline in engagement).
5. SWOT Analysis (Competitors vs. SayPro)
- Strengths:
- Competitors: Highlight the strengths of the competitors (e.g., strong social media presence, large influencer network).
- SayPro: Identify SayPro’s strengths in advertising (e.g., strong brand recognition, loyalty programs).
- Weaknesses:
- Competitors: List any weaknesses seen in competitor campaigns (e.g., ineffective targeting, poor engagement rates).
- SayPro: Identify weaknesses in SayPro’s campaigns (e.g., lower CTR, lack of influencer partnerships).
- Opportunities:
- Competitors: Outline opportunities competitors are capitalizing on (e.g., mobile-first ads, sustainability).
- SayPro: Highlight areas SayPro can capitalize on (e.g., use of emerging platforms, influencer collaborations).
- Threats:
- Competitors: Identify competitive threats (e.g., competitors with larger ad budgets, stronger market penetration).
- SayPro: List potential threats to SayPro’s advertising strategy (e.g., rising ad costs, market saturation).
6. Strategic Recommendations for SayPro
- Campaign Adjustments:
- Based on the competitor analysis and market trends, provide recommendations for optimizing SayPro’s campaigns. (e.g., test new ad formats, adjust targeting, explore new platforms like TikTok).
- Content Strategy:
- Recommend adjustments to SayPro’s creative strategy. (e.g., increase use of video content, develop sustainability-focused campaigns).
- Platform Strategy:
- Suggest changes to platform usage. (e.g., allocate more budget to Instagram, explore Google Shopping ads).
- Influencer Strategy:
- Based on competitor performance, recommend ways SayPro can leverage influencers or partnerships more effectively. (e.g., work with micro-influencers in specific niches).
7. Competitive Landscape Changes
- New Competitors or Market Entrants:
- Identify any new players entering the market and their advertising strategies.
- Mergers, Acquisitions, or Partnerships:
- Report any significant mergers, acquisitions, or partnerships among competitors that may impact market dynamics.
- Legal or Regulatory Changes:
- Mention any legal or regulatory changes impacting advertising or competitors in the industry.
8. Visuals and Data
- Competitor Ad Samples:
- Include screenshots or links to key competitor ads to illustrate their creative approach and messaging.
- Performance Charts and Graphs:
- Include graphs showing key performance metrics such as engagement, CTR, conversions, and ROAS comparisons across competitors.
Example of Monthly Competitive Intelligence Report:
1. Executive Summary
- Overview:
In January 2025, the competitive landscape saw an increased focus on influencer marketing, particularly on platforms like Instagram and TikTok. Competitors are investing heavily in seasonal promotions and new product launches. - Key Insights:
- Competitor A’s video ads have high engagement, but conversions are lower than expected due to targeting issues.
- Competitor B’s use of influencer partnerships on Instagram has driven high engagement and conversions.
- Recommendations for SayPro:
- Increase influencer partnerships on Instagram and TikTok.
- Adjust targeting parameters to improve CTR and conversions.
2. Competitor Overview
- Competitor A:
- Focused on product launches and brand awareness with a heavy emphasis on video content.
- Targeted young tech enthusiasts in the U.S.
- Competitor B:
- Focused on seasonal promotions with a significant influencer marketing push.
- Targeted mid-aged professionals in the U.K.
3. Competitor Performance Analysis
| Competitor | Ad Spend | Platforms Used | Campaign Focus | Key Metrics | Engagement Rate | CTR | Conversion Rate | Key Learnings/Insights |
|---|---|---|---|---|---|---|---|---|
| Competitor A | $10,000 | Facebook, Google Ads | Brand Awareness, Product Launch | Impressions: 1M, Clicks: 20K, Conversions: 500 | 2.0% | 1.5% | 2.5% | Video ads are engaging but not converting well due to misaligned targeting. |
| Competitor B | $8,000 | Instagram, YouTube | Seasonal Promotion | Impressions: 800K, Clicks: 12K, Conversions: 300 | 1.5% | 1.0% | 2.0% | Influencer partnerships are highly effective in driving engagement. |
| SayPro | $5,000 | Facebook, LinkedIn | Lead Generation | Impressions: 700K, Clicks: 10K, Conversions: 200 | 1.4% | 1.2% | 1.8% | Lower CTR and conversion rate, potential to improve by experimenting with influencers. |
By using this Monthly Competitive Intelligence Report Template, SayPro can stay informed on competitor activities, identify opportunities for improvement, and make data-driven decisions to refine advertising strategies. This report also helps align the internal teams around key findings and next steps for driving success.
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