SayPro Coordinate with Media Partners

SayPro Job Description for Participants

Position: Media Coordination Specialist – SayPro Monthly January SCMR-9

Location: Corporate Advertising Office
Reports To: Media Manager, SayPro Marketing Royalty SCMR
Duration: January (Specific Campaign Period)

Overview:
Participants in SayPro Monthly January SCMR-9 will be responsible for coordinating with external media partners to ensure the successful placement and execution of traditional advertising campaigns across various channels such as print, radio, TV, and outdoor. They will work closely with media vendors, negotiate rates, manage placement schedules, and ensure that all media materials are delivered on time and meet SayPro’s campaign goals.

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Key Responsibilities:

1. Coordinate with Media Partners:
   • Media Partner Engagement: Act as the primary point of contact between SayPro and its media partners (including print, radio, TV, and outdoor advertising vendors). Build strong relationships with media outlets to ensure smooth execution of campaigns.
   • Media Planning: Assist in the planning and negotiation of media buys for traditional channels. Ensure the media plan is optimized for maximum audience reach while staying within budget.
   • Advertising Placement: Coordinate with media partners to schedule and place ads on the selected channels, ensuring that all placements are aligned with campaign objectives and deadlines.
   • Negotiation: Negotiate terms, pricing, and placement details with media vendors to ensure the most cost-effective and high-impact placements.
   • Creative Material Coordination: Work with the creative team to ensure that all advertising materials (ads, posters, videos) are delivered to media partners in the correct format and on time for placement.
2. Track and Monitor Media Placements:
   • Placement Verification: Confirm that advertisements are placed as scheduled and according to the agreed-upon terms with media partners.
   • Monitor Media Deliverables: Regularly check that all media outlets meet the agreed specifications for ad placements, ensuring that they follow guidelines related to content, size, timing, and other specifications.
   • Handle Media Adjustments: If there are any issues or discrepancies with media placements (e.g., incorrect timing, placement errors), work promptly with media partners to make adjustments or rectify the situation.
3. Maintain Media Schedules:
   • Develop Media Schedules: Create detailed media schedules that outline when and where each advertisement will run, ensuring all deadlines are met. Maintain clear records for each campaign, specifying placements across various media channels.
   • Timely Execution: Track the media schedule to ensure that all advertisements are released as planned. Address any last-minute changes or challenges that might arise and communicate those changes to all relevant stakeholders.
   • Collaboration with Internal Teams: Work closely with the media, creative, and marketing teams to ensure that all campaign components are synchronized across platforms.
4. Budget and Cost Management:
   • Budget Tracking: Work within the assigned media budget, ensuring that media buys are made in a cost-effective manner while meeting the campaign’s objectives. Monitor media spend and ensure that placements are within the allocated budget.
   • Cost Efficiency: Help identify opportunities to reduce media costs without sacrificing campaign effectiveness. Leverage industry relationships to negotiate better rates and added value in media buys.
   • Invoice Management: Ensure accurate and timely processing of media invoices, verifying that the charges align with the agreed-upon rates and placements.
5. Reporting and Documentation:
   • Campaign Reporting: Collect data on media placements and track key metrics such as impressions, reach, and frequency. Provide regular updates to internal stakeholders on media placement status and performance.
   • Post-Campaign Reporting: After the campaign concludes, assist in the creation of post-campaign reports that evaluate media effectiveness, including media coverage, reach, and audience engagement. Identify successes and areas for improvement in future campaigns.
   • Maintain Media Records: Ensure that all media placements and contracts are properly documented, stored, and easily accessible for future reference.
6. Media Relationship Management:
   • Build Strong Relationships: Establish and maintain positive working relationships with media partners and vendors. Engage in regular communication to stay informed of new opportunities and advertising trends that can benefit SayPro’s campaigns.
   • Feedback Loop: Provide feedback to media partners about the effectiveness of the media placements, fostering an ongoing relationship of mutual improvement.
7. Legal Compliance and Media Guidelines:
   • Compliance Oversight: Ensure that all advertisements placed comply with relevant laws, industry standards, and SayPro’s internal advertising guidelines. Work with legal and compliance teams to review any materials that require clearance or approval.
   • Regulatory Adherence: Ensure that all media buys align with local regulations and advertising standards for each channel, particularly when advertising in multiple markets.

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Required Skills and Qualifications:

1. Education:
   • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
   • Additional certifications or training in media planning or advertising management is a plus.
2. Experience:
   • 1-3 years of experience in media planning, media buying, or advertising coordination, preferably with exposure to traditional advertising media such as TV, radio, print, or outdoor.
   • Experience working with media agencies or directly with media vendors is highly desirable.
3. Skills:
   • Strong knowledge of traditional media channels (print, radio, TV, outdoor) and their role in an advertising campaign.
   • Excellent negotiation skills and ability to manage relationships with external vendors and partners.
   • Project management: Ability to coordinate multiple media placements and manage schedules efficiently.
   • Attention to detail: Ensure that advertising materials and schedules are accurate and error-free.
   • Strong communication skills, both verbal and written, to communicate clearly with media partners and internal teams.
   • Problem-solving skills: Ability to quickly address and resolve any issues that arise in the media placement process.
4. Technology Skills:
   • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
   • Familiarity with media buying and tracking software or platforms like Nielsen, Comscore, or other similar tools.

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Desired Attributes:

• Relationship-Building: Able to build and maintain strong relationships with media vendors, partners, and stakeholders.
• Organized and Detail-Oriented: Highly organized with the ability to track multiple placements and deadlines.
• Proactive: Ability to identify potential issues in the media buying process and take proactive steps to prevent them.
• Adaptable: Comfortable working in a fast-paced environment and handling changes in media plans or schedules.

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Key Performance Metrics for Success:

1. Successful execution of all media placements according to the pre-established campaign schedule.
2. Effective cost management and adherence to campaign budgets.
3. Positive feedback from media partners regarding the coordination and relationship management.
4. Accurate tracking and reporting of media metrics and performance.
5. On-time delivery of all media materials and ads to vendors and outlets.

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Conclusion:

Participants involved in SayPro Monthly January SCMR-9 will play a critical role in ensuring that traditional advertising campaigns are effectively planned, executed, and monitored. By coordinating with media partners, managing schedules, and optimizing ad placements, participants will help SayPro achieve its marketing and community engagement goals, ultimately driving brand awareness and visibility across key audiences.