A standard contract template for formalizing agreements with media partners.
Media Contract Template
This Media Agreement (“Agreement”) is entered into as of [Date] by and between:
Client Name: [Your Company Name]
Address: [Your Company Address]
Email: [Your Email Address]
Phone: [Your Phone Number]
AND
Media Partner Name: [Media Partner’s Company Name]
Address: [Media Partner’s Address]
Email: [Media Partner’s Email Address]
Phone: [Media Partner’s Phone Number]
1. Purpose of the Agreement
This Agreement sets forth the terms and conditions under which [Media Partner’s Company Name] will provide media services to [Your Company Name] for the purpose of promoting [describe campaign or project].
2. Services Provided
The Media Partner agrees to provide the following services as part of this Agreement:
- Media Planning and Strategy: Develop and execute a comprehensive media plan.
- Advertising: The creation and placement of ads on selected platforms.
- Ad types: [list types of ads, e.g., digital banners, video ads, print ads, etc.]
- Platforms: [list platforms, e.g., TV, digital, radio, etc.]
- Target Audience: [Describe the target audience]
- Performance Tracking and Reporting: Monitor ad performance and provide regular reports.
3. Term of Agreement
The term of this Agreement shall commence on [Start Date] and shall continue through [End Date] unless terminated earlier in accordance with the terms set forth in Section 9.
4. Payment Terms
- Total Budget: The total budget allocated for the campaign is $[Amount].
- Payment Schedule: Payments will be made as follows:
- Initial Payment: $[Amount] due upon signing of the contract.
- Final Payment: $[Amount] due upon completion of media services and delivery of the final report.
Payments must be made via [Payment Method: wire transfer, check, etc.].
5. Media Placement and Approval
- Approval Process: All advertisements, creative assets, and media placements must be approved by [Your Company Name] prior to deployment.
- Revisions: [Your Company Name] is entitled to request up to [X] revisions of creative assets before final approval.
- Placement Timeline: Media placements will occur during the following timeline: [Detail specific dates or periods].
6. Reporting and Metrics
The Media Partner agrees to provide regular performance reports, which shall include the following metrics:
- Impressions
- Click-through rates (CTR)
- Conversions
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Other agreed-upon KPIs
Reports will be provided on a [weekly/monthly] basis and will include analysis and recommendations for optimization.
7. Confidentiality
Both parties agree to keep confidential all proprietary information exchanged during the term of this Agreement. Confidential information includes, but is not limited to, business strategies, advertising budgets, creative materials, and performance data.
8. Intellectual Property Rights
- Ownership of Content: All advertising materials, content, and creative assets produced for the campaign shall remain the intellectual property of [Your Company Name], unless otherwise specified.
- License for Use: [Media Partner’s Company Name] is granted a limited license to use these materials solely for the purpose of executing this Agreement.
9. Termination
This Agreement may be terminated by either party upon [X] days’ written notice under the following conditions:
- Failure to meet agreed-upon deliverables or timelines.
- Failure to make timely payments.
- Violation of confidentiality or intellectual property terms.
Upon termination, any unpaid balances for services rendered shall become immediately due.
10. Indemnity and Liability
- Indemnification: Both parties agree to indemnify and hold harmless the other party, its affiliates, and employees from any claims, damages, or expenses arising from the execution of this Agreement.
- Limitation of Liability: In no event shall either party be liable for indirect, consequential, or punitive damages.
11. Governing Law
This Agreement shall be governed by and construed in accordance with the laws of [State/Country], without regard to its conflict of laws principles.
12. Dispute Resolution
In the event of a dispute, both parties agree to attempt to resolve the issue through [mediation/arbitration] before resorting to litigation. Any legal action must be filed in the courts located in [Location].
13. Entire Agreement
This Agreement constitutes the entire agreement between the parties and supersedes all prior agreements or understandings, whether written or oral, relating to the subject matter hereof.
14. Amendments
Any amendments or modifications to this Agreement must be made in writing and signed by both parties.
Signatures
By signing below, both parties acknowledge and agree to the terms and conditions of this Media Contract.
[Your Company Name]
Signature: ___________________________
Printed Name: ________________________
Title: _______________________________
Date: _______________________________
[Media Partner’s Company Name]
Signature: ___________________________
Printed Name: ________________________
Title: _______________________________
Date: _______________________________
How to Use:
- Customize the Template: Adjust the sections according to the specifics of your campaign and the services the media partner will provide.
- Sign & Execute: Both parties should sign and date the contract to formalize the agreement.
- Track Performance: As the campaign progresses, keep an eye on reports and ensure that all deliverables are met.
Would you like me to help with any modifications to this template or provide it in a specific file format? Let me know!
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