SayPro Campaign Brief Template

Campaign Brief Template

1. Campaign Overview

• Campaign Name:
  [Provide the campaign’s title or name]
• Campaign Duration:
  [Start Date] to [End Date]
• Campaign Manager/Owner:
  [Name of the person managing the campaign]
• Date Brief Created:
  [Date the brief is created]

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2. Campaign Objectives

• Primary Objective(s):
  [What is the main goal of this campaign? Examples: Drive sales, generate leads, increase brand awareness, etc.]
• Secondary Objective(s):
  [Any additional objectives the campaign aims to achieve? Examples: Increase website traffic, grow email list, etc.]
• Key Performance Indicators (KPIs):
  [List measurable indicators to track campaign success, such as conversion rate, CPA, ROAS, etc.]

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3. Target Audience

• Demographics:
  • Age Range:
    [Specify the age range of your audience]
  • Gender:
    [Male, Female, All Genders, etc.]
  • Location:
    [Geographic area you’re targeting, e.g., specific countries, regions, cities]
  • Income Level (if applicable):
    [Provide information on income brackets if relevant]
  • Occupation/Industry (if applicable):
    [Targeting specific industries or job roles]
• Psychographics:
  • Interests/Behaviors:
    [What are the interests or behaviors that align with your target audience? Examples: Fitness, technology, travel, online shopping, etc.]
  • Pain Points/Challenges:
    [What issues are they trying to solve or what needs do they have?]
  • Lifestyle/Values:
    [What values, beliefs, or lifestyle traits does your target audience possess?]
• Audience Size (Estimate):
  [Estimate the size of the target audience]

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4. Campaign Strategy

• Creative Direction:
  [What is the tone, messaging, and style of your campaign creatives? Examples: Fun and playful, informative and professional, etc.]
• Key Messages/Taglines:
  [Provide the main message or slogan that will be communicated throughout the campaign.]
• Call to Action (CTA):
  [What do you want your audience to do after seeing the campaign? Example: “Shop Now,” “Sign Up,” “Learn More,” etc.]

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5. Media Mix/Channels

• Platform(s) and Ad Types:
  • Platform 1 (e.g., Facebook):
    [Ad type(s) planned: carousel, video, lead gen, etc.]
  • Platform 2 (e.g., Google Ads):
    [Ad type(s) planned: search, display, video, etc.]
  • Platform 3 (e.g., Instagram):
    [Ad type(s) planned: Stories, feed ads, influencer posts, etc.]
  • Platform 4 (e.g., LinkedIn):
    [Ad type(s) planned: Sponsored InMail, text ads, etc.]
  • Others (e.g., TikTok, Pinterest, etc.):
    [List any additional platforms or channels]

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6. Budget

• Total Campaign Budget:
  [Specify the overall budget allocated for the campaign]
• Platform/Media Budget Allocation:
  [Break down the budget by platform or media type, e.g., 40% Facebook Ads, 30% Google Ads, 30% Instagram]
• Expected Cost per Lead/Acquisition:
  [Estimate or set target for CPA or CPL]

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7. Timeline

• Campaign Launch Date:
  [Date the campaign is planned to start]
• Key Milestones:
  [List important milestones, such as creative approval, media buys, campaign launch, etc.]
• End Date and Review Date:
  [Date the campaign ends and when performance review will take place]

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8. Measurement and Reporting

• Data Tracking Tools:
  [Specify tools used to track campaign performance, e.g., Google Analytics, Facebook Ads Manager, etc.]
• Reporting Frequency:
  [How often will campaign performance be reviewed? Example: weekly, bi-weekly, or at the end of the campaign]
• Success Metrics:
  [List how success will be measured, e.g., CTR, conversion rate, total revenue, etc.]

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9. Risk and Contingency Plan

• Potential Risks/Challenges:
  [Identify any risks or obstacles that could affect the campaign, such as platform changes, creative approval delays, etc.]
• Contingency Plan:
  [Outline any backup plans in case things don’t go as expected. For example, shifting the budget, trying a different creative, or adjusting the audience targeting.]

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10. Stakeholders and Approvals

• Campaign Approvers:
  [List names of stakeholders who need to approve the campaign, such as marketing leads, product teams, etc.]
• Approval Timeline:
  [Provide expected dates for final approval before launch]

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This Campaign Brief Template will help ensure everyone involved in the campaign is aligned on the objectives, strategy, audience, and execution plan. You can customize it to fit your specific campaign needs or organizational standards.