SayPro Media Coverage Tracking Sheet

A document to monitor media coverage, including metrics such as impressions, reach, and sentiment.

Objective:
This template is designed to track and measure the media coverage SayPro receives, allowing for the monitoring of key metrics such as impressions, reach, media sentiment, and overall impact. This helps in evaluating the effectiveness of PR efforts and understanding the media landscape around SayPro.

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Media Coverage Tracking Sheet Template

#	Date of Coverage	Media Outlet	Headline/Article Title	Journalist Name	Coverage Type	Impressions	Reach	Sentiment	Link to Coverage	Summary/Key Highlights	PR Goal Targeted	Next Steps
1	01/05/2025	Tech Today	“SayPro’s New Product Enhances Brand Visibility”	John Smith	Online Article	100,000	80,000	Positive	[Link]	SayPro’s new service for brand enhancement is highlighted in tech news.	Product Launch	Follow up with journalist for interview
2	01/07/2025	Business Weekly	“SayPro Expands PR Services for Global Clients”	Sarah Lee	Print Article	75,000	60,000	Neutral	[Link]	Article discusses SayPro’s expansion into new markets.	Service Expansion	Pitch a feature article for deeper coverage
3	01/10/2025	Local News Daily	“SayPro Partners with Nonprofit for Community Initiative”	Mike Johnson	News Coverage	50,000	45,000	Positive	[Link]	Highlights SayPro’s CSR initiative and community engagement.	Community Engagement	Share social media updates from the event
4	01/12/2025	PR Daily	“Crisis Management Tips from SayPro’s Experts”	Lisa Adams	Blog Post	25,000	20,000	Positive	[Link]	Expert insights on crisis management strategies.	Thought Leadership	Repurpose blog into social media content
5	01/15/2025	Digital Marketing Hub	“How SayPro is Shaping PR Trends in 2025”	James Lee	Online Article	120,000	100,000	Positive	[Link]	Focus on how SayPro is leading PR trends in the digital space.	Thought Leadership	Engage with a follow-up interview

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Column Descriptions:

• #: Serial number for easy tracking of coverage.
• Date of Coverage: The date when the media coverage was published or aired.
• Media Outlet: The name of the publication, website, or media platform where the coverage appeared (e.g., Tech Today, Local News Daily, PR Daily).
• Headline/Article Title: The title or headline of the article, news segment, or feature.
• Journalist Name: The name of the journalist or reporter who covered the story.
• Coverage Type: The type of coverage, such as Online Article, Print Article, News Coverage, Blog Post, or Social Media Mentions.
• Impressions: The number of people who have potentially seen the coverage (e.g., total views, listens, or reads).
• Reach: The estimated number of unique individuals who have seen or been exposed to the coverage.
• Sentiment: The general tone of the coverage (e.g., Positive, Negative, Neutral). This helps assess public perception.
• Link to Coverage: A hyperlink to the article, video, or other media coverage (for quick access).
• Summary/Key Highlights: A brief summary of the main points in the coverage (e.g., product launch details, key messages, etc.).
• PR Goal Targeted: The specific PR objective that this coverage aligns with (e.g., Brand Awareness, Product Launch, Crisis Management, Community Engagement, etc.).
• Next Steps: Actions or follow-up activities (e.g., Engage on social media, Send thank-you note to journalist, Pitch related stories, Repurpose content).

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How to Use This Template:

1. Track Media Mentions:
   After each media appearance or coverage, fill in the relevant details in the table. This will include information such as the date, media outlet, and type of coverage (article, interview, etc.).
2. Measure PR Campaign Effectiveness:
   Monitor metrics like Impressions and Reach to evaluate the effectiveness of your PR campaigns. Use this data to assess how well SayPro’s messaging is reaching the target audience.
3. Evaluate Sentiment:
   Assess the Sentiment of each piece of coverage. Whether positive, neutral, or negative, this will give insight into public perception and help determine the success of the PR strategy.
4. Strategize Follow-up Actions:
   Use the Next Steps column to outline follow-up actions. If a journalist covered a key story, consider pitching additional stories, engaging with the journalist on social media, or sharing the coverage on your own channels.
5. Optimize Future Efforts:
   By regularly updating this sheet, SayPro’s PR team can analyze the types of media outlets and coverage that resonate most with the target audience. This will help guide future media outreach and PR strategies.

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Example of Completed Coverage Tracking:

#	Date of Coverage	Media Outlet	Headline/Article Title	Journalist Name	Coverage Type	Impressions	Reach	Sentiment	Link to Coverage	Summary/Key Highlights	PR Goal Targeted	Next Steps
1	01/05/2025	Tech Today	“SayPro’s New Product Enhances Brand Visibility”	John Smith	Online Article	100,000	80,000	Positive	[Link]	SayPro’s product launch covered, highlighting its role in increasing brand visibility for clients.	Product Launch	Send a thank-you email to journalist and share article on social media
2	01/07/2025	Business Weekly	“SayPro Expands PR Services for Global Clients”	Sarah Lee	Print Article	75,000	60,000	Neutral	[Link]	SayPro’s new service offering aimed at global clients highlighted.	Service Expansion	Pitch related blog post or feature story to Business Weekly
3	01/10/2025	Local News Daily	“SayPro Partners with Nonprofit for Community Initiative”	Mike Johnson	News Coverage	50,000	45,000	Positive	[Link]	Focus on SayPro’s community involvement and charitable work.	Community Engagement	Follow up with media for future coverage on CSR initiatives

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Conclusion:

This Media Coverage Tracking Sheet is an essential tool for SayPro to systematically monitor media coverage, measure its PR impact, and manage media relationships. By tracking impressions, reach, and sentiment, the PR team can evaluate how well their efforts align with key goals and identify opportunities for future outreach and engagement.