SayPro Monitor Digital Campaign Performance

SayPro Tasks to be Done for the Period

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Week 3 (01-15-2025 to 01-21-2025):

Begin Monitoring Campaign Progress and Initial Community Reactions

During Week 3, it’s essential to start tracking the performance and impact of the campaign across various channels. Monitoring progress will help assess whether the campaign is achieving its objectives and allow for adjustments to be made if needed. Tracking community reactions will provide valuable feedback on the campaign’s reception, helping to identify areas for improvement or expansion.

Key Tasks for Week 3:

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1. Monitor Digital Campaign Performance

• Task: Track the performance of digital channels (social media, website, email, paid ads) to assess engagement, reach, and overall effectiveness.
  • Subtasks:
    • Social Media Engagement: Monitor metrics such as likes, shares, comments, hashtags, and mentions across platforms (e.g., Instagram, Twitter, Facebook, LinkedIn).
    • Website Traffic: Use tools like Google Analytics to track the number of visitors, time spent on the campaign page, and conversion rates (e.g., form submissions, donations, sign-ups).
    • Email Campaign Results: Monitor open rates, click-through rates, and engagement with email campaigns. Assess whether the emails are effectively driving traffic and engagement with the campaign.
    • Paid Media Performance: Track the results of paid social media ads (e.g., Facebook/Instagram ads), focusing on reach, impressions, engagement, and conversions.
• Responsible Team/Person: Digital Marketing Team, Analytics Team.
• Deadline: Ongoing, starting January 15, 2025.

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2. Analyze Media Coverage and Press Mentions

• Task: Track and evaluate media coverage and press mentions related to the campaign.
  • Subtasks:
    • Monitor Media Outlets: Use media monitoring tools to track coverage from press releases, news articles, blog posts, and other media mentions.
    • Evaluate Media Impact: Measure the volume of coverage, the quality of the mentions (e.g., positive vs. neutral vs. negative), and the tone of the coverage.
    • Report Findings: Compile a report summarizing the media coverage, including key statistics, significant articles, and any potential areas of concern (e.g., negative press or missed opportunities).
• Responsible Team/Person: PR Team, Media Monitoring Team.
• Deadline: Ongoing, starting January 15, 2025.

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3. Gather Community Feedback and Reactions

• Task: Begin collecting feedback and reactions from the community (both online and offline) to understand how the campaign is being received.
  • Subtasks:
    • Social Media Sentiment Analysis: Use tools to monitor sentiment (positive, neutral, negative) on social media platforms. Pay attention to community comments, user-generated content, and responses to campaign-related posts.
    • Survey Feedback: If applicable, send out surveys to the target audience, employees, and community members to gather qualitative and quantitative feedback on their perceptions of the campaign.
    • Engage with Partners: Reach out to non-profit partners and community organizations to gather feedback on how the campaign is impacting their local communities or organizations.
    • Customer Support and Inquiries: Track the number of inquiries, comments, or concerns raised by customers and stakeholders about the campaign. Identify common themes or questions.
• Responsible Team/Person: Social Media Monitoring Team, Community Engagement Team, CSR Manager.
• Deadline: Ongoing, starting January 15, 2025.

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4. Monitor Employee Engagement and Internal Reactions

• Task: Assess employee engagement with the campaign and monitor internal reactions.
  • Subtasks:
    • Employee Participation Tracking: Track the level of employee involvement in the campaign, including volunteer hours, internal social media activity, or participation in events.
    • Internal Feedback: Collect feedback from employees through surveys or informal discussions to gauge their level of support for the campaign and whether they feel engaged.
    • Recognition and Incentives: Monitor any internal campaigns or recognition programs aimed at rewarding employees who actively participate in or promote the CSR campaign.
• Responsible Team/Person: HR, Internal Communications Team, CSR Manager.
• Deadline: Ongoing, starting January 15, 2025.

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5. Assess Initial Campaign Impact on the Community

• Task: Start evaluating the early impact of the CSR campaign on the community and its intended beneficiaries.
  • Subtasks:
    • Community Involvement: Track how many individuals or groups have participated in community events or volunteered for the campaign.
    • Measure Early Contributions: If applicable, monitor the initial contributions (e.g., donations, volunteer hours, resources) that have been raised or provided through the campaign.
    • Engagement with Local Organizations: Assess how well the campaign is connecting with local non-profits, organizations, or other community stakeholders.
• Responsible Team/Person: CSR Manager, Community Relations Team.
• Deadline: Ongoing, starting January 15, 2025.

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6. Track Campaign Sentiment in Media and Social Channels

• Task: Monitor public sentiment around the CSR campaign across various media and social channels, adjusting messaging or tactics based on the results.
  • Subtasks:
    • Track Hashtags and Mentions: Keep an eye on the campaign’s hashtags, mentions, and keywords across social platforms to gauge how people are discussing the campaign.
    • Sentiment Analysis Tools: Use social listening tools to analyze overall sentiment (positive, neutral, or negative) in real-time, focusing on comments, discussions, and content being shared by the community.
    • Identify Trends: Pay attention to emerging trends or conversations that could provide insight into how the campaign is resonating with the audience.
• Responsible Team/Person: Social Media Monitoring Team, PR Team, Analytics Team.
• Deadline: Ongoing, starting January 15, 2025.

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7. Initial Campaign Performance Report and Analysis

• Task: Prepare an initial performance report summarizing the early results of the campaign, including key metrics, engagement levels, and feedback from the community.
  • Subtasks:
    • Compile Data: Gather data from all relevant sources (e.g., digital analytics, media coverage, community feedback) to provide an overview of the campaign’s progress.
    • Report Key Findings: Identify key insights, such as what is working well and areas that need attention or improvement.
    • Present to Stakeholders: Prepare an internal presentation or report for key stakeholders, highlighting early successes, challenges, and recommendations for the next phase of the campaign.
• Responsible Team/Person: Analytics Team, CSR Manager, Digital Marketing Team.
• Deadline: By January 21, 2025.

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Summary of Week 3 Goals:

By the end of Week 3, the following objectives should be accomplished:

• Digital campaign performance is being closely monitored, with adjustments made as needed to optimize reach and engagement.
• Media coverage is being tracked, and press mentions are being evaluated for effectiveness.
• Community feedback is being gathered through social media, surveys, and outreach to partners.
• Employee participation and internal engagement with the campaign are being tracked.
• The early impact of the campaign on the community is being assessed and measured.
• Public sentiment around the campaign is being analyzed to identify any issues or positive trends.
• An initial campaign performance report is prepared, summarizing early results and insights.

This ongoing monitoring will help ensure that the campaign stays on track, and that adjustments can be made promptly to maximize its success as it progresses.