SayPro Budget Allocation Template

A detailed document for breaking down the total marketing budget by campaign and media channel.

 Template: Budget Allocation Template

Purpose:
The Budget Allocation Template helps SayPro systematically plan and distribute its total marketing budget across different campaigns and media channels. This ensures that every dollar is allocated in line with strategic priorities, expected ROI, and performance data.

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✅ Key Sections Included in the Template:

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1. Overview Section

Item	Details
Total Marketing Budget	$ [Insert total amount]
Budget Period	[e.g., Q1 2025 or Jan–Mar 2025]
Prepared By	[Name / Department]
Date Prepared	[DD-MM-YYYY]
Approved By	[Finance/Marketing Lead]

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2. Budget by Campaign

Campaign Name	Objective	Allocated Budget	% of Total Budget	Expected ROI	Notes
New Product Launch	Lead Generation	$20,000	25%	4.0x	Focus on digital & video
Brand Awareness Q1 Push	Awareness/Engagement	$15,000	18.75%	2.5x	Mix of radio & social ads
Recruitment Campaign	Talent Acquisition	$10,000	12.5%	1.8x	Regional targeting
Retention Initiative	Customer Loyalty	$5,000	6.25%	3.2x	Email and SMS only
Contingency/Test Budget	A/B Testing, Innovation	$5,000	6.25%	TBD	Used for optimization

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3. Budget by Media Channel

Media Channel	Allocated Budget	% of Total Budget	Campaigns Supported	Rationale / Notes
Google Ads	$12,000	15%	Product Launch, Awareness	High ROI history
Facebook/Instagram	$10,000	12.5%	All campaigns	Targeting + engagement strength
LinkedIn	$5,000	6.25%	Recruitment	B2B audience targeting
TV Advertising	$8,000	10%	Awareness	Broad regional exposure
Print Media	$4,000	5%	Awareness, Recruitment	Supportive of digital efforts
Influencer Marketing	$6,000	7.5%	Product Launch, Brand Awareness	High engagement niche segments
Email Marketing	$3,000	3.75%	Retention	Direct engagement, low cost
Testing/New Channels	$5,000	6.25%	All (as needed)	For agile media experimentation

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4. Monthly Breakdown (Optional Section)

Month	Budget Allocated	Primary Focus Campaigns	Notes
January	$20,000	Product Launch, Awareness	Heavy digital push
February	$15,000	Recruitment, Testing	Evaluate A/B test performance
March	$15,000	Retention, Optimization	Final refinements for Q2

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5. Approval Tracker

Department / Role	Reviewed By	Date Reviewed	Approval Status	Comments
Finance	[Name]	[Date]	✅ Approved
Marketing Lead	[Name]	[Date]	✅ Approved
Campaign Manager	[Name]	[Date]	✅ Approved

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📎 Format Recommendations

• Editable Format: Excel, Google Sheets, or Airtable
• Presentation Format: Google Slides or PowerPoint (for stakeholder reviews)
• Visual Add-ons: Pie charts, bar graphs, and conditional formatting for insights

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🔄 Update Frequency

• At the start of every quarter
• Adjust monthly based on performance tracking and budget pacing