A tool for tracking campaign performance metrics, such as impressions, conversions, and ROI, across different media channels.
Template: Performance Tracking Spreadsheet
Purpose:
The Performance Tracking Spreadsheet is a structured tool designed for monitoring the effectiveness of SayPro’s marketing campaigns across various media channels. It helps track key metrics such as impressions, clicks, conversions, and ROI—ensuring informed decisions can be made in real time.
✅ Key Components of the Spreadsheet
1. Campaign Overview Sheet
A snapshot of each campaign, including status and high-level performance.
| Campaign Name | Start Date | End Date | Channel(s) Used | Goal | Status | Budget Allocated | Budget Spent | ROI |
|---|---|---|---|---|---|---|---|---|
| Product Launch Q1 | 01-10-2025 | 02-15-2025 | Google, Facebook, Email | Lead Generation | Active | $20,000 | $12,000 | 3.8x |
| Awareness Push | 01-01-2025 | 01-31-2025 | TV, Print, Instagram | Brand Awareness | Completed | $15,000 | $14,500 | 2.3x |
2. Channel Performance Tracker
Track and compare key metrics across all marketing channels.
| Media Channel | Impressions | Clicks | CTR (%) | Conversions | CPA ($) | Revenue Generated | ROAS |
|---|---|---|---|---|---|---|---|
| Google Ads | 1,200,000 | 25,000 | 2.1% | 2,200 | $4.55 | $32,000 | 3.2x |
| Facebook Ads | 900,000 | 18,000 | 2.0% | 1,850 | $5.10 | $28,500 | 2.85x |
| LinkedIn Ads | 350,000 | 6,000 | 1.7% | 700 | $7.00 | $12,000 | 1.7x |
| Print Media | 500,000 | N/A | N/A | Tracked via QR | $9.00 | $8,000 | 1.2x |
| Email Campaigns | 120,000 | 9,800 | 8.2% | 1,100 | $2.50 | $15,000 | 5.0x |
3. Weekly Progress Sheet
Monitor how campaigns perform on a weekly basis.
| Week | Campaign | Impressions | Clicks | Conversions | Spend | Notes |
|---|---|---|---|---|---|---|
| Jan 1–7, 2025 | Awareness Push | 400,000 | 8,000 | 250 | $4,000 | TV performed best |
| Jan 8–14, 2025 | Product Launch Q1 | 600,000 | 14,000 | 1,100 | $6,500 | High click rate on YouTube |
| Jan 15–21, 2025 | Product Launch Q1 | 500,000 | 11,000 | 1,100 | $5,500 | Slight decline, adjusting ads |
4. KPI Dashboard (Optional Visuals Tab)
Includes charts and graphs for:
- Campaign performance over time
- ROAS comparison by channel
- Conversion funnel visuals
- Budget utilization vs. spend
5. Notes & Optimization Log
Track changes made and why, to ensure strategic decision-making is documented.
| Date | Campaign | Action Taken | Reason / Insight | Impact |
|---|---|---|---|---|
| 01-15-2025 | Product Launch Q1 | Switched from static to video ad | Better engagement on prior tests | CTR increased 20% in 3 days |
| 01-18-2025 | Awareness Push | Reduced print spend | Low ROI from print | Reallocated to social media |
📎 Format Suggestions:
- Use Google Sheets or Microsoft Excel with conditional formatting and data validation.
- Include filter views by campaign, channel, or date range.
- Add color coding to flag underperforming campaigns or low-ROI areas.
🔄 Update Frequency:
- Weekly for active campaigns
- Bi-weekly or monthly for slower-paced campaigns or traditional media
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