Maintain 100% adherence to SayPro’s brand guidelines across all creative materials.
Objective:
Achieve and maintain 100% adherence to SayPro’s brand guidelines across all creative materials produced during the quarter.
What “Brand Consistency” Includes:
| Element | Requirement |
|---|---|
| Logo Usage | Correct logo variant (color, mono, reversed), placement, and sizing across all assets. |
| Color Palette | Approved SayPro color codes used in all visual materials—no off-brand tones. |
| Typography | Only authorized fonts used in print and digital communications. |
| Imagery & Icons | On-brand photo styles (diverse, high-quality, mission-driven) and approved iconography. |
| Voice & Tone | Consistent language style (empowering, inclusive, professional). |
| Taglines & Hashtags | Always use approved slogans and official campaign hashtags. |
How to Ensure 100% Brand Consistency
1. Use an Updated Brand Guidelines Document
- Confirm that all teams are working from the Q1 2025 version of SayPro’s brand manual.
- Host a shared folder (Google Drive/SharePoint) with the latest:
- Color codes
- Typography hierarchy
- Logo formats
- Do’s and don’ts
2. Establish a Brand Review Checkpoint
- Insert a brand audit step in the production workflow.
- Before final approval, confirm each piece matches all brand standards.
- Use a quick Brand Compliance Checklist (sample below).
Mini Brand Compliance Checklist (Per Asset)
| Element | Check ✔ | Notes |
|---|---|---|
| Correct logo usage | ☐ | |
| Approved color palette applied | ☐ | |
| Official fonts used | ☐ | |
| Voice & tone consistent | ☐ | |
| Taglines and hashtags accurate | ☐ | |
| Visual layout aligns with style guide | ☐ |
Total compliance score: 6/6 = Approved for release
Tracking Brand Adherence
| Asset Name | Designer | Reviewed By | Compliance Score (✓/✗) | Comments |
|---|---|---|---|---|
| Q1 Poster | A. Ndlovu | Brand Manager | ✓✓✓✓✓✓ | Fully aligned |
| Website Banner | J. Molefe | Comms Lead | ✓✓✓✓✗✓ | Font style mismatch noted |
| Instagram Reel | S. Nkomo | Social Lead | ✓✓✓✓✓✓ | Strong on-brand message |
Success Criteria for the Quarter
- All creative assets pass a 6/6 Brand Checklist review.
- Any deviations are corrected before distribution.
- Regular brand audits conducted (biweekly or monthly).
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