Aim to produce at least 20 unique marketing materials for various campaigns in the quarter.
Target:
Produce at least 20 unique marketing materials for various SayPro campaigns during the quarter.
Goal Details
| Category | Examples | Estimated Quantity |
|---|---|---|
| Social Media Content | Static posts, carousels, reels, stories | 8–10 pieces |
| Email Marketing Assets | Banners, headers, CTA graphics | 2–3 pieces |
| Print Materials | Flyers, posters, brochures | 2–3 pieces |
| Web & Digital Ads | Landing page graphics, display ads, sliders | 2–4 pieces |
| Video Content | Promo clips, testimonial edits, animations | 2 pieces |
Note: One “unique marketing material” = a piece with its own design direction, not just resized versions.
Suggested Production Schedule
| Week | Focus Area | Output Goal |
|---|---|---|
| Week 1–2 | Social + Web Concepts | 4 items |
| Week 3–4 | Email + Print | 4 items |
| Week 5–6 | Mid-campaign Adjustments | 4 items |
| Week 7–8 | Video + Long-form Edits | 4 items |
| Week 9–10 | Remaining deliverables + backlog | 4 items |
Tracking Template (Sample Table)
| Item # | Type | Campaign | Status | Date Started | Date Completed | Notes |
|---|---|---|---|---|---|---|
| 1 | Instagram Post | Skills Bootcamp | ✅ Complete | Jan 3 | Jan 4 | High engagement |
| 2 | Email Banner | Youth Registration | ✅ Complete | Jan 5 | Jan 6 | Used in Mailchimp |
| 3 | Flyer | Career Workshop | ⏳ In Progress | Jan 8 | — | Waiting on copy |
| … | … | … | … | … | … | … |
Measurement of Success
- 20+ individual creative pieces completed
- Balanced content across formats (print, digital, video)
- Materials align with SayPro branding and campaign objectives
- Timely delivery across all campaign deadlines
Tips to Meet Targets
- Use templates for repeat formats (e.g., social media post styles).
- Batch content production by theme or campaign.
- Use collaborative tools like Figma, Trello, or Google Workspace to track progress and delegate tasks.
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