SayPro Ad Creative Assets

SayPro Employee Document Requirement: Ad Creative Assets

Document Name:

Ad Creative Assets

Required From:

Creative Designers, Copywriters, Content Creators, Multimedia Specialists, Digital Marketing Team, and External Agencies involved in the development of advertising content.

---

Purpose of the Document:

The Ad Creative Assets are the core visual and written materials used to bring SayPro’s digital campaigns to life. These assets must be professionally designed, brand-aligned, and optimized for each advertising platform. Well-crafted creative assets are crucial for attracting audience attention, communicating the campaign message effectively, and driving engagement and conversions.

---

Mandatory Components of the Ad Creative Assets Submission:

1. Ad Copy:
   • Headlines (primary and secondary)
   • Descriptions and body copy
   • Calls to action (CTAs)
   • Platform-specific variations (e.g., Google Ads, Meta Ads, LinkedIn, etc.)
   • Any promotional or legal disclaimers
2. Image Files:
   • High-resolution images in required dimensions
   • Crops for various placements (e.g., Stories, Feed, Banner Ads)
   • File formats: JPEG, PNG, SVG (as applicable)
   • Source files (e.g., PSD, AI) if future edits are needed
3. Video Assets:
   • Short-form and long-form video versions
   • Platform-optimized aspect ratios (1:1, 16:9, 9:16, etc.)
   • File format: MP4 preferred
   • Captions/subtitles and storyboard (if applicable)
   • Thumbnail images for previews
4. Audio Assets (if relevant):
   • Voice-over scripts
   • Background music files with licenses
   • Sound effects
5. Asset Metadata & Creative Notes:
   • File names and usage instructions
   • Brief descriptions of the creative concept
   • Link to the campaign brief for reference
   • Notes for performance testing or A/B variants
6. Version Control & Testing Variants:
   • A/B test creatives (e.g., different headlines or CTA buttons)
   • Language or regional versions (if the campaign is multilingual/multi-market)
   • Clearly labeled asset variations (e.g., V1, V2, Final, Approved)

---

Submission Guidelines:

• Deadline: All creative assets must be submitted no later than two (2) weeks prior to campaign launch for review and approval.
• Format: Uploaded to the official SayPro Shared Drive or Project Management Platform in an organized folder labeled with the campaign name and date.
• Naming Convention: [CampaignName]_[AssetType]_[Platform]_[Version] (e.g., YouthLaunch_Header_Facebook_V1.jpg)
• Approval Chain:
  1. Creative Director or Design Lead
  2. Marketing Manager
  3. Campaign Lead or Brand Manager