SayPro Campaign Report Template

SayPro Employee Document Requirement: Campaign Report Template

Document Name:

Campaign Report Template

Required From:

Performance Marketers, Digital Analysts, Campaign Managers, Media Planners, and other team members responsible for analyzing and reporting campaign outcomes.

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Purpose of the Document:

The Campaign Report Template is a standardized framework used to document and present the results of SayPro’s digital advertising campaigns. It ensures consistency, clarity, and depth across all campaign performance reviews. This document helps stakeholders understand what worked, what didn’t, and how future campaigns can be improved based on actionable insights.

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Mandatory Components of the Campaign Report Template:

1. Campaign Overview:
   • Campaign Name
   • Objective(s)
   • Campaign Duration (start and end dates)
   • Target Audience(s)
   • Platforms and Channels Used
2. Performance Summary:
   • High-level recap of campaign success or key takeaways
   • Summary of whether objectives and KPIs were met
   • Visuals: Snapshot dashboards, charts, or graphs
3. Detailed Metrics Analysis:
   (Include comparison against KPIs and benchmarks)
   • Impressions
   • Clicks and Click-Through Rate (CTR)
   • Conversions and Conversion Rate
   • Cost Per Click (CPC)
   • Cost Per Acquisition (CPA)
   • Return on Ad Spend (ROAS)
   • Engagement metrics (likes, shares, video views, comments, etc.)
   • Revenue (if applicable)
4. Audience Insights:
   • Top performing demographics (age, gender, location)
   • Device breakdown (mobile vs. desktop)
   • Behavioral trends and notable patterns
   • Geographic performance variations
5. Creative Performance:
   • Analysis of best and worst-performing creatives
   • A/B test results (if conducted)
   • Click-through or engagement by creative asset
   • Messaging and visual effectiveness
6. Channel/Platform Performance:
   • Performance by platform (Meta, Google Ads, LinkedIn, etc.)
   • Budget allocation vs. performance by channel
   • Highest ROI platform and ad format
7. Timeline and Milestones:
   • Key actions during the campaign (launches, optimizations, updates)
   • Timeline of major performance shifts
8. Budget vs. Results:
   • Planned budget vs. actual spend
   • Efficiency analysis (CPC, CPA, ROAS)
   • Over/under-spending insights
9. Challenges and Mitigations:
   • Problems encountered during the campaign
   • How they were resolved
   • Remaining risks or issues
10. Recommendations and Next Steps:

• What should be repeated or scaled
• Suggestions for improvements
• Opportunities for new audience targeting, creative angles, or formats
• Timing or seasonality considerations for future planning

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Submission Guidelines:

• Deadline: Final report must be submitted within 10 business days after campaign end.
• Format: PDF or editable file (Word, PowerPoint, or Google Slides/Docs), following SayPro’s official Campaign Report Template.
• Approval Chain:
  1. Campaign Lead
  2. Head of Marketing Analytics or Strategy
  3. CMO (Chief Marketing Officer) – for executive summaries