SayPro Campaign Report Template

A template for creating a detailed report on the performance of digital ads, including insights and recommendations.

Campaign Overview

• Campaign Name:
  [Enter the campaign name]
• Campaign Manager:
  [Enter the name of the campaign manager or team responsible]
• Campaign Start Date:
  [Enter the campaign start date]
• Campaign End Date:
  [Enter the campaign end date]
• Platforms Used:
  [List the platforms where the ads were run (e.g., Facebook, Google Ads, Instagram, LinkedIn, etc.)]
• Total Campaign Budget:
  [Enter the total budget allocated for the campaign]

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2. Campaign Goals & Objectives

• Primary Objective:
  [What was the main goal of the campaign (e.g., brand awareness, lead generation, sales conversion, etc.)?]
• Secondary Objectives:
  [Were there any secondary objectives (e.g., customer engagement, retargeting, growing social media following)?]
• Key Performance Indicators (KPIs):
  [List the KPIs that were used to measure the campaign’s success (e.g., CTR, conversion rate, ROAS, CPA, etc.)]

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3. Performance Metrics

Provide a detailed breakdown of the campaign’s performance across different platforms:

Platform	Impressions	Clicks	CTR (%)	Conversions	Conversion Rate (%)	Cost	CPC (Cost per Click)	CPA (Cost per Acquisition)	ROAS (Return on Ad Spend)
Facebook	[Enter #]	[Enter #]	[Enter %]	[Enter #]	[Enter %]	[Enter $]	[Enter $]	[Enter $]	[Enter #]
Instagram	[Enter #]	[Enter #]	[Enter %]	[Enter #]	[Enter %]	[Enter $]	[Enter $]	[Enter $]	[Enter #]
Google Ads	[Enter #]	[Enter #]	[Enter %]	[Enter #]	[Enter %]	[Enter $]	[Enter $]	[Enter $]	[Enter #]
LinkedIn	[Enter #]	[Enter #]	[Enter %]	[Enter #]	[Enter %]	[Enter $]	[Enter $]	[Enter $]	[Enter #]
TikTok	[Enter #]	[Enter #]	[Enter %]	[Enter #]	[Enter %]	[Enter $]	[Enter $]	[Enter $]	[Enter #]

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4. Budget Overview

• Allocated Budget:
  [Enter the total allocated budget for the campaign]
• Actual Spend:
  [Enter the actual amount spent on the campaign]
• Budget Variance:
  [Enter any variance between the allocated and actual budget (e.g., under or over-spent)]
• Spend Breakdown by Platform:

Platform	Allocated Budget	Actual Spend	Variance
Facebook	[Enter $]	[Enter $]	[Enter $]
Instagram	[Enter $]	[Enter $]	[Enter $]
Google Ads	[Enter $]	[Enter $]	[Enter $]
LinkedIn	[Enter $]	[Enter $]	[Enter $]
TikTok	[Enter $]	[Enter $]	[Enter $]

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5. Performance Insights

• Overall Performance Summary:
  Provide a summary of the overall campaign performance across all platforms. Discuss whether the campaign met its objectives and KPIs, and any general observations.
• Top-Performing Platforms:
  Which platforms generated the best results? Highlight the platforms with the highest CTR, lowest CPA, or highest ROAS. Explain why these platforms were successful.
• Underperforming Platforms:
  Which platforms didn’t perform as expected? Discuss any platforms where performance was lower than expected, including potential reasons (e.g., audience misalignment, creative issues, or technical problems).
• Audience Insights:
  Summarize key insights about the target audience. Was the campaign reaching the right people? Were there any unexpected audience segments that responded particularly well or poorly?
• Creative Performance:
  Which ad creatives (images, videos, copy) resonated the most with the audience? Were there any specific creatives that outperformed others?

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6. Recommendations

• Optimizations for Future Campaigns:
  Provide suggestions for future campaigns based on the results. This could include adjustments to targeting, budget allocation, creative direction, or platform choices.
• Reallocation of Budget:
  Based on performance, should the budget be reallocated to certain platforms or campaign elements? Which areas need additional funding or focus?
• Creative Adjustments:
  What changes should be made to the ad creatives for future campaigns? This could involve refining messaging, testing new visuals, or adjusting the CTA.
• Audience Targeting:
  Should any changes be made to the audience targeting? Should you focus on different demographics, interests, or behaviors based on the results?

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7. Conclusions

• Campaign Success:
  Did the campaign meet its primary and secondary goals? Highlight the overall success, focusing on both quantitative and qualitative outcomes.
• Lessons Learned:
  What lessons can be applied to future campaigns based on this report?
• Next Steps:
  Outline the next steps for optimizing or expanding on the current campaign. This might involve re-launching the campaign, scaling, or making adjustments for the next phase.

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8. Appendix (If Applicable)

• Raw Data:
  Include any raw data or charts that support your findings. This may include detailed metrics, screenshots, or graphs from the platforms used.
• Creative Samples:
  Attach examples of the creative materials used (e.g., screenshots of ads, copy versions, etc.).

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9. Report Approval

• Report Prepared By:
  [Enter your name and role]
• Report Approved By:
  [Enter the name and role of the person approving the report]
• Date of Approval:
  [Enter the date the report was approved]