SayPro Analytics Review, Survey Analysis & Reporting

SayPro Tasks to Be Done – February Week 4

Focus: Analytics Review, Survey Analysis & Reporting

Platform Used: SayPro Reporting Portal

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 Week 4 Objective:

To close out the February campaign by collecting and analyzing all relevant data (quantitative and qualitative), reviewing campaign performance, audience feedback, and producing comprehensive reports using the SayPro Reporting Portal.

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1. Analytics Review

Goal: Evaluate digital and in-person campaign performance through key metrics.

Tasks:

Task	Description	Owner	Deadline
Collect performance data	Gather metrics from social media, website, event check-ins, and email platforms.	Analytics Team	Feb 24
Analyze channel effectiveness	Compare results across Facebook, Instagram, WhatsApp, and web to identify top-performing platforms.	Digital Lead	Feb 25
Visualize key trends	Create graphs and charts (reach, impressions, CTR, conversions).	Data Visualization Officer	Feb 26
Upload findings to SayPro Reporting Portal	All analytics should be logged into the portal’s “February Campaign” folder.	Data Admin	Feb 26

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 2. Survey Analysis

Goal: Interpret feedback from audience surveys collected during events or online.

Tasks:

Task	Description	Owner	Deadline
Clean and compile responses	Export responses from Google Forms, Typeform, or CRM tools.	M&E Team	Feb 24
Analyze feedback trends	Identify recurring themes, pain points, and audience sentiment.	Research Analyst	Feb 25
Categorize feedback	Group insights by theme: content, logistics, design, impact, etc.	Survey Analyst	Feb 25
Select standout testimonials	Pull quotes or stories for inclusion in the final report.	Communications Team	Feb 26

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 3. Final Reporting via SayPro Reporting Portal

Goal: Produce and submit post-campaign reports for leadership, funders, and internal learning.

Tasks:

Task	Description	Owner	Deadline
Complete SayPro post-campaign template	Use standardized Excel or Google Sheet report structure.	Campaign Coordinator	Feb 27
Combine analytics + survey insights	Integrate charts, KPIs, quotes, and lessons learned into a master document.	Report Compiler	Feb 27
Upload final report to Reporting Portal	Save the PDF and editable version in the “Feb Campaign Final Report” folder.	Portal Admin	Feb 28
Present highlights in team meeting	Summarize results for broader SayPro team or external partners.	M&E Lead	Feb 28

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 Deliverables by End of Week 4 (Feb 23–28):

• Final analytics dataset from all platforms
• Survey analysis report (summary slides or PDF)
• Completed post-campaign report (Excel & PDF)
• All files uploaded to SayPro Reporting Portal
• Internal presentation or report-out session held

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 Key Metrics to Include in the Report

Category	Example Metrics
Engagement	Impressions, clicks, shares, likes, DMs, replies
Reach	Total users reached by platform or region
Conversions	Sign-ups, downloads, referrals, attendance numbers
Feedback Quality	Positive ratings, testimonials, Net Promoter Score
Operational Notes	Team participation, issues faced, field observations

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Tools & Platforms Used

Tool	Purpose
SayPro Reporting Portal	Central document repository and data tracker
Google Sheets / Excel	Data aggregation and charting
Google Forms / Typeform	Survey data collection
Canva / PowerPoint	Report visuals and infographics
Zoom / MS Teams	Team presentations and debrief sessions

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Notes for Teams

• Ensure all uploaded documents are clearly labeled (e.g., “Feb2025_CampaignReport_v2.pdf”).
• Use the reporting checklist to confirm data completeness and accuracy.
• Include recommendations for improving the March campaign cycle.
• Review confidentiality and data protection policies before sharing reports externally.