SayPro Campaign Reporting & Metrics Dashboard

To provide a centralized, visual, and data-driven summary of a SayPro campaign’s performance—enabling quick insights, informed decision-making, and evidence-based reporting to internal teams, partners, and funders.**

This dashboard is essential for:

• Post-campaign performance analysis
• Presentations to leadership or stakeholders
• Monitoring KPIs in real-time or after an activation
• Consolidating analytics, feedback, and outcomes

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 Format Options

• Google Sheets / Excel (Interactive) – for tracking and updating live metrics
• Google Data Studio / Power BI – for dynamic data visualization (optional advanced version)
• PDF Snapshot / Slide Deck – for summary reports and presentations

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 Structure of the Dashboard Template

The dashboard is typically divided into the following sections or tabs:

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1. Campaign Overview (Header Section)

Field	Example Entry
Campaign Title	February Youth Engagement Activation
Reporting Period	Feb 1–28, 2025
Region(s) Covered	Gauteng, Limpopo, KwaZulu-Natal
Campaign Owner	SayPro Campaign Team
Objective Summary	Raise awareness & sign-ups for SayPro skills training programs

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2. Key Performance Indicators (KPI Summary)

Metric	Target	Achieved	% Progress	Status
Total Reach	50,000	62,500	125%	✅ Exceeded
Website Visits	5,000	4,820	96%	⚠️ Near Target
Registrations / Sign-ups	1,000	1,310	131%	✅ Exceeded
Event Attendance	800	720	90%	⚠️ Below Target
Engagement Rate (Avg.)	5%	6.7%	134%	✅ Exceeded
Feedback Response Rate	60%	48%	80%	⚠️ Improve

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3. Engagement Breakdown (Visuals Recommended)

Charts or Graphs for:

• Engagement by platform (Facebook, Instagram, WhatsApp, Website)
• Traffic sources (Organic, Paid, Referral, Direct)
• Top-performing posts/content (based on likes, shares, or conversions)
• Sign-ups or event registrations by region or demographic

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4. Audience Insights

Demographic Segment	% of Audience	Notes
Youth (18–24)	54%	Most engaged group
Adults (25–34)	32%	Preferred webinars
Female	58%	High response to visual posts
Rural Participation	29%	Needs improved outreach

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5. Survey & Feedback Summary

Question	Positive %	Neutral %	Negative %	Key Comments
Was the event valuable?	86%	10%	4%	“Interactive and well organized”
Did you learn something new?	91%	6%	3%	“Especially the skills session”
Would you attend another SayPro event?	95%	3%	2%	“Yes, especially if it’s nearby”

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6. Operational Notes / Lessons Learned

•  What worked well:
  • QR code registration was fast and effective
  • WhatsApp updates had the highest open rates
•  Challenges faced:
  • Limited internet in rural areas affected survey response rates
  • Last-minute staff shortages in Limpopo activation
•  Recommendations:
  • Add paper surveys for offline audiences
  • Increase promotion time before events

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7. Next Steps / Action Items

Task	Owner	Due Date	Status
Prepare full donor report	M&E Coordinator	March 5	🔄 In Progress
Update CRM with new contacts	Digital Assistant	March 3	✅ Done
Plan March campaign briefing	Campaign Lead	March 1	🕒 Scheduled

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 How to Use the SayPro Metrics Dashboard Template

1. Customize metrics and targets based on each campaign’s goals.
2. Import data from social platforms, CRM, surveys, and event tools.
3. Visualize using graphs/charts for easy presentation.
4. Update weekly or post-activation and save version-controlled files.
5. Present to stakeholders or upload final versions to the SayPro Reporting Portal.