The SayPro Experiential Campaign Concept Template is a structured planning document designed to help teams propose, develop, and refine campaign ideas focused on real-world, on-the-ground activations, such as community events, mobile pop-ups, workshops, exhibitions, or hybrid experiences.
This template ensures that all experiential campaigns are:
- Strategically aligned with SayPro’s mission
- Audience-relevant and locally grounded
- Logistically sound and measurable
Structure of the Template
The template is typically used in Google Docs, Word, or PDF format. Here’s a breakdown of its key sections:
1. Campaign Title & Summary
- Campaign Name:
A short, engaging title for the experiential initiative - Summary Statement (2–3 lines):
What is this campaign about, and why is it important?
2. Strategic Objectives
- Primary Goal:
(e.g., Increase awareness of SayPro’s training programs in rural regions) - Key Outcomes:
- Drive sign-ups
- Capture youth interest
- Collect community insights
3. Target Audience
- Primary Audience Profile:
Age, gender, location, community type (urban/rural), digital access level - Audience Needs & Barriers:
What are their pain points and how will this activation help?
4. Campaign Experience Design
| Component | Description |
|---|---|
| Concept Theme | What’s the central idea? (e.g., “Learn by Doing”) |
| Experiential Element | Describe the interactive or physical components (e.g., simulation booths, demo stations, live Q&A) |
| Call to Action (CTA) | What should participants do? (e.g., register, scan QR code, give feedback) |
| Visual or Mood Board (optional) | Link to Figma/Canva inspiration, or attach visuals |
5. Location & Rollout Plan
- Proposed Activation Sites:
City, venue type, GPS (if known) - Rollout Timeline:
Suggested launch and end dates, number of days, hours of operation - Mobile or Fixed Site:
Will this be mobile (e.g., traveling booth) or static?
6. Materials & Staffing Needs
| Item/Role | Quantity/Details |
|---|---|
| Event kits | Tables, banners, tents |
| Multimedia | Speakers, projector, tablets |
| Staffing | Number of SayPro reps, volunteers, trainers |
| Merchandise (if any) | Flyers, giveaways, QR codes |
7. Technology & Data Capture
- Feedback Tools:
SayPro digital form, iPad sign-in, SMS survey - Live Engagement Tech (if any):
Touchscreens, VR, live social media polls - Metrics to Track:
Attendance, feedback score, sign-ups, interaction count
8. Risk Management & Safety
- COVID-19 or health precautions
- Security
- Weather contingencies
- Permits or local authority approvals
9. Budget Estimate (High-Level)
| Item | Estimated Cost |
|---|---|
| Logistics & transport | R____ |
| Materials & printing | R____ |
| Staff or facilitator fees | R____ |
| Media/PR/coverage | R____ |
| Total | R____ |
10. Monitoring & Evaluation
- What success looks like:
(e.g., 300 participants engaged, 80% positive feedback) - Reporting Tools Used:
SayPro Reporting Portal, photos/videos, feedback forms - Who will report & when:
M&E staff timeline or responsibility breakdown
Template Usage Instructions
- Download or Duplicate the template from the shared SayPro folder.
- Complete collaboratively with team members responsible for design, outreach, M&E, and logistics.
- Review with supervisor or campaign manager before finalization.
- Submit final version to the SayPro Creative Hub or Planning Folder.
- Use as the basis for asset development, budgeting, and field team training.
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