As part of SayPro’s commitment to transparency, performance measurement, and continuous improvement, all employees involved in campaign execution are required to complete and submit a Post-Campaign Reporting Template. This document, typically provided in Excel format, captures key insights, performance metrics, and lessons learned after any campaign or activation.
Purpose of the Post-Campaign Reporting Template
The report is designed to:
- Measure the success and effectiveness of a campaign
- Track KPIs against planned objectives
- Document outcomes, engagement, and conversions
- Provide recommendations for future campaigns
- Serve as an internal record for audits, evaluations, or stakeholder reporting
Who Must Complete It?
Employees involved in:
- Digital marketing
- Field or community activations
- Creative and content deployment
- Analytics and monitoring
- Project or campaign management
Each team may fill out different sections relevant to their responsibilities.
Format and Submission
- File type: Excel (.xlsx)
- Template provided by: SayPro Campaigns or M&E team
- Submitted to: Campaign Manager / Marketing Lead / M&E Coordinator
- Deadline: Within 3–5 business days after the campaign concludes
- Storage: Centralized in the SayPro shared project folder or CRM system
Key Sections in the Excel Template
| Section | Details Captured |
|---|---|
| Campaign Overview | Campaign name, type, duration, objectives, platforms used |
| Target vs Actual Performance | Planned vs actual impressions, clicks, reach, engagement, leads, or conversions |
| Audience Insights | Demographics, geographic reach, behavior patterns, sentiment analysis |
| Channel Breakdown | Results by channel (e.g. Facebook, Email, WhatsApp, Field Events, Website) |
| Content Performance | Top-performing posts, videos, or creatives by engagement |
| Budget and Spend Analysis | Budget allocation vs actual spend, cost per lead/acquisition/engagement |
| Team & Roles Summary | Contributors and their responsibilities |
| Challenges and Issues | Execution barriers, delays, tech or community feedback |
| Lessons Learned | What worked well, what to improve |
| Recommendations | Suggestions for scaling, adjusting, or improving similar future campaigns |
Employee Responsibilities
Employees are required to:
- Download or access the template from the SayPro shared drive
- Fill out their relevant sections completely and accurately
- Use data from verified sources (analytics platforms, CRM, feedback forms, etc.)
- Add visuals where needed (charts, screenshots, sample posts)
- Submit by the assigned deadline
- Participate in a review session if called upon by campaign leads
Confidentiality & Accuracy
- Data entered must be factual, traceable, and sourced from campaign logs or analytics tools.
- Reports are stored securely and may be included in donor reports, internal evaluations, or performance reviews.
Post-Campaign Reporting Submission Checklist
| Task | Status |
|---|---|
| Accessed correct Excel template | ✅ |
| Filled in campaign overview and objectives | ✅ |
| Entered all relevant performance metrics | ✅ |
| Attached charts or visuals (if needed) | ✅ |
| Noted key insights and lessons learned | ✅ |
| Submitted to Campaign Lead or M&E Officer | ✅ |
| Saved in shared SayPro reporting folder | ✅ |
Why It Matters
- Demonstrates impact and accountability
- Helps SayPro refine future campaigns
- Strengthens donor and stakeholder reporting
- Ensures cross-team alignment and knowledge sharing
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