SayPro Quarterly Information & Performance Targets

Target Area: Ad Feedback Collection

Target Title: SayPro Ad Feedback Collection Target
Quarter: [Insert e.g., Q2 2025]
Owner: Campaigns Team / Monitoring & Evaluation (M&E)

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 Target Objective

To collect a minimum of 2,500 unique ad feedback responses from users exposed to SayPro’s digital advertising campaigns across all active channels.

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 Performance Breakdown by Channel (Suggested Allocation)

Channel	Target Responses	Rationale
Facebook & Instagram Ads	1,000	High user engagement + boosted reach
WhatsApp Campaigns	500	Personalized interaction, high conversion
Google Display Ads	400	Broad exposure, less depth
SayPro Website Pop-Ups	300	Organic site traffic
Internal Dashboard Ads	300	Staff, volunteers, and interns

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Success Indicators

• 2,500+ unique feedback entries collected
• Minimum of 85% response completion rate
• Data sorted and usable in SayPro Analytics Portal
• Balanced representation across demographics and channels

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 Supporting Tools to Use

• SayPro Ad Interaction Survey Template
• SayPro Campaign Scheduler
• SayPro Feedback Form Builder
• SayPro Analytics Portal

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Monitoring & Evaluation Timeline

Week	Action
Week 1	Launch ad campaigns with feedback prompts
Week 2–3	Monitor incoming feedback, optimize targeting
Week 4	Export and analyze data, identify gaps
End of Quarter	Submit results + dashboard insights

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 Reporting Requirements

• Weekly progress update via SayPro Dashboard
• Monthly snapshot of feedback collection progress
• Final summary: Submitted in SayPro Quarterly Trend Report