Target Area: Response Efficiency
Target Title: SayPro Response Timeframe Goal
Quarter: [Insert e.g., Q2 2025]
Owner: Campaigns Team / Monitoring & Evaluation (M&E)
Target Objective
Ensure that feedback collection begins and captures responses within an average window of less than 48 hours after each SayPro ad or digital campaign is launched.
⏱ Definition of Collection Window
Response Timeframe =
Time between the official ad launch and the first wave of valid user responses (at least 20 collected entries per campaign)
Target:
- <48 hours average across all campaigns
- Tracked from scheduled ad launch time via SayPro Campaign Scheduler
Performance Indicators
| Metric | Target Threshold |
|---|---|
| Avg. time to first 20 responses | < 48 hours |
| Avg. time to reach 100+ responses | < 72 hours |
| Ad response rate after 24 hours | ≥ 40% |
Tools to Support Tracking
- SayPro Campaign Scheduler
- SayPro Feedback Form Builder (with time-stamp logging)
- SayPro Analytics Portal (real-time monitoring)
- Optional: Time-based triggers or reminders via email/SMS for user engagement
Suggested Operational Workflow
| Step | Tool / Owner | Timing |
|---|---|---|
| Schedule campaign | Campaign Scheduler | Day 0 (Launch) |
| Activate embedded feedback tool | Feedback Form Builder | At launch |
| Monitor live responses | SayPro Analytics Portal | 0–24 hours |
| Generate initial response report | Analytics Portal export | By Hour 48 |
Reporting Requirements
| Frequency | Report Type |
|---|---|
| Weekly | Campaign Response Window Report (Avg. times) |
| Monthly | Delayed Campaign Summary (if >48 hrs missed) |
| Quarterly | Included in SayPro Trend Summary Report |
Linked Templates & Documents
- [✔] SayPro Ad Interaction Survey Template
- [✔] SayPro Campaign Scheduler Reports
- [✔] SayPro Feedback Timestamp Log (CSV export)
- [✔] SayPro Improvement Log (for delayed response action plans)
Tactics to Ensure Prompt Response Collection
| Action | Responsible Team | Status |
|---|---|---|
| Optimize feedback prompt timing (1–3 sec delay) | UX/Digital | Implemented |
| Launch campaigns during peak traffic windows | Campaign & M&E | In use |
| Auto-reminders for uncompleted feedback forms | Tech Support | In progress |
| Track timestamp tags via dashboard integration | M&E / Digital | Active |
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