Target Area: Sentiment Monitoring
Target Title: SayPro Sentiment Analysis Target
Quarter: [Insert e.g., Q2 2025]
Owner: Monitoring & Evaluation (M&E) Team / Digital Insights Unit
Target Objective
Track and maintain a minimum of 60% positive sentiment in user feedback gathered across SayPro surveys, focus groups, social channels, and ad interactions.
Definition of Sentiment Analysis Categories
Sentiment is classified using automated or manual tagging as:
| Sentiment Type | Definition |
|---|---|
| Positive | Clearly supportive, satisfied, or appreciative responses |
| Neutral | Informational or undecided responses with no strong emotion |
| Negative | Complaints, dissatisfaction, or critical remarks |
Formula to Measure:
Positive Sentiment % =
(Positive responses ÷ Total analyzed responses) × 100
Performance Indicators
- Minimum Threshold: ≥ 60% positive sentiment
- Ideal Target Range: 65%–75%
- Trigger Review If: Positive sentiment falls below 55%
Data Sources for Sentiment Tracking
| Source | Tool Used | Frequency |
|---|---|---|
| Open-ended survey responses | SayPro Analytics Portal (AI tagger) | Weekly |
| Focus group summaries | SayPro Focus Group Report Sheet | Monthly |
| Social media replies | Manual tagging / sentiment APIs | Bi-weekly |
| Ad feedback forms | SayPro Ad Interaction Survey | Weekly |
Tools & Templates to Use
- SayPro Feedback Form Builder with open text analytics
- SayPro Monthly Feedback Analytics Dashboard
- SayPro Focus Group Report Sheet
- SayPro NPS & CSAT Scorecard Template
- Optional: Integrate with third-party tools (e.g., MonkeyLearn, Google NLP)
Strategies to Improve Sentiment
| Strategy | Owner | Timeline |
|---|---|---|
| Respond quickly to negative feedback | M&E / HR Team | Ongoing |
| Adjust services based on user suggestions | Ops / Digital | Reviewed monthly |
| Recognize and act on common complaints | All Teams | Real-time logging |
🗓 Monitoring & Reporting Timeline
| Week | Key Activity |
|---|---|
| Week 1 | Baseline sentiment scan using historical data |
| Week 2–3 | Weekly analysis and tagging of new responses |
| Week 4 | Share summary insights in team performance log |
| End of Quarter | Compare change against baseline in Trend Report |
📤 Reporting Requirements
- Weekly dashboard sentiment snapshot (via SayPro Analytics Portal)
- Monthly sentiment briefing for all team leads
- End-of-quarter summary in the SayPro Quarterly Trend Summary Template
📎 Attachments / Linked Tools
- [✔] Sentiment Analysis Raw Data Sheet
- [✔] Focus Group Participant Feedback Log
- [✔] Ad Feedback Summary (auto-export from SayPro Campaign Tool)
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