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SayPro CEO Neftaly Malatjie Urges Youth and NPO Leaders to Embrace Gratitude in New Collaboration Strategy

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Johannesburg, South Africa – July 2, 2025

As SayPro continues to expand its impact across Africa through strategic partnerships with Non-Profit Organisations (NPOs), its CEO and Head of Development, Neftaly Malatjie, delivered a heartfelt message that reminded all stakeholders — especially youth leaders — of the deeper human connections that fuel social change.

During the announcement of SayPro’s new collaboration model with NPOs, Malatjie made an emotional appeal:

“Take this moment and thank your parents. Tell them ‘thank you mom and dad.’ Send them appreciation.”

This simple yet powerful statement struck a chord with many, highlighting the importance of acknowledging the support systems behind every community leader, volunteer, or social entrepreneur.


A Message Rooted in Values

While the primary focus of SayPro’s announcement was the formalisation of a new NPO collaboration framework, Malatjie’s words reflected the organisation’s deeper philosophy: that development is not only about programmes, funding, or data — it is also about human dignity, gratitude, and connection.

“Behind every NPO leader is a family, a community, a mentor who made sacrifices. As we talk about partnerships and strategy, we must also remember to honour those who helped us get here,” Malatjie said.


A New Chapter in Collaborative Development

SayPro’s decision to strengthen ties with NPOs comes after years of working alongside grassroots organisations that serve vulnerable communities across South Africa and beyond. The new framework includes:

  • Shared access to SayPro’s tools, platforms, and systems
  • Training for NPO leadership and governance
  • Joint programme implementation to maximise impact
  • Access to SayPro’s international donor and corporate partner networks

Malatjie made it clear that the initiative goes beyond logistics — it is about empowering people who often feel overlooked in the development space.

“We want every NPO to know: you are seen, you are valued, and you’re not in this alone.”


The Role of Gratitude in Leadership

Malatjie’s unexpected yet moving call to thank one’s parents served as a reminder of the personal sacrifices that often go unacknowledged in the journey of community development.

His statement was not just symbolic; it reflects SayPro’s culture of intentional leadership, which encourages humility, emotional intelligence, and self-awareness.

“Development doesn’t start in an office or a boardroom,” Malatjie added. “It starts in a home, with values, with love. Let’s not forget the people who shaped us into the leaders we are today.”


What’s Next for SayPro and NPOs

SayPro will be launching a Partnership and Collaboration Portal later in 2025 to allow NPOs to:

  • Apply for collaboration and funding support
  • Access digital resources and operational templates
  • Join national and regional capacity-building initiatives
  • Be part of SayPro’s global impact storytelling platform

Final Words from a Leader of Heart and Vision

In closing his remarks, Neftaly Malatjie once again encouraged resilience, purpose, and humility:

“We are not just building organisations. We are building legacies. So pause, say thank you, and keep going — stronger, together.”

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